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Senior Project Manager - Digital Marketing

HighwireConnecticut, United States; Florida, United States; Georgia, United States; Iowa, United States; Kansas, United States; Michigan, United States; New Hampshire, United States; North Carolina, United States; Ohio, United States; Oregon, United States; Pennsylvania, United States; Rhode Island, United States; South Carolina, United States; Tennessee, United States; Texas, United States; Utah, United States; Virginia, United States
On-site Full-time

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Experience Level

Senior

Qualifications

Qualified candidates should possess a solid background in digital marketing project management, with excellent communication skills and the ability to lead cross-functional teams. A strong understanding of digital marketing channels and strategies is essential.

About the job

The Senior Project Manager specializing in Digital Marketing is tasked with managing client relationships and steering the strategic direction of comprehensive multi-channel digital marketing initiatives. This position serves as the primary client liaison, ensuring that business objectives align seamlessly with campaign execution. The Program Manager takes charge of multiple projects, working collaboratively with stakeholders to develop campaigns that yield measurable marketing results.

Key Responsibilities:

  • Act as the primary contact for clients, adeptly managing expectations, relationships, and communications.
  • Collaborate with clients and internal teams to establish program goals, campaign strategies, and success metrics for diverse digital marketing projects, including website development, email marketing, content production, and social media initiatives.
  • Oversee project timelines and resource allocation, considering team capabilities and project dependencies.
  • Design thorough user journeys with an eye towards potential campaign expansion and supporting marketing assets.
  • Convert client objectives into actionable project plans and ensure successful delivery across various campaigns.
  • Work alongside creative, digital, and analytics teams to guarantee the execution of high-quality, results-oriented projects.
  • Continuously monitor program performance, analyze results, and present insights and recommendations for improvement.

About Highwire

Highwire is a leading digital marketing agency dedicated to delivering innovative solutions that drive measurable success for clients across various industries. Our focus on collaboration and strategic thinking sets us apart in the digital landscape.

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