About the job
At NerdWallet, we are dedicated to demystifying financial decisions for everyone. Our mission thrives on the contributions of our exceptional team, which we affectionately call Nerds. We foster a culture that is inclusive, flexible, and transparent, empowering you to grow, take intelligent risks, and express your authentic self (cape optional). Whether you prefer working remotely or in-office, we are committed to supporting your unique path to success. We invest in your well-being, professional development, and the impactful work you do, because when one Nerd excels, we all benefit.
Organic traffic and search engine optimization are pivotal to our success at NerdWallet. As the Senior Product Manager for SEO, you will play a crucial role in defending and expanding our organic audience by developing, testing, and optimizing on-site SEO features that ensure our content effectively reaches our target audience. You will spearhead strategy and execution, shaping a seamless user experience that significantly impacts millions of consumers as they navigate essential financial decisions. Your passion for creating meaningful, intuitive, and user-friendly product experiences will empower individuals to make informed financial choices.
You will blend strategic foresight with hands-on execution, collaborating with cross-functional teams to implement robust solutions that enhance our ecosystem. The ideal candidate will possess a strong background in fintech, consumer finance, or growth-oriented product management, with verified SEO expertise and the ability to thrive in a fast-paced environment where experimentation and innovation yield measurable outcomes. You will continuously evaluate product performance metrics to improve user engagement, conversion rates, and long-term value, ensuring that every enhancement propels both the customer experience and business growth forward.
This role reports directly to the Director of Engineering for the SEO Team.
Where You Can Make a Difference:
Lead Product Strategy: Oversee the comprehensive vision and roadmap by partnering with data, design, engineering, and marketing teams to drive organic funnel growth.
Accelerate Business Growth: Launch and refine experiences that enhance customer outcomes and expand the business.
Utilize Market Insights: Conduct extensive market analysis and user research to uncover opportunities, shape strategic direction, and inform product decisions.
Champion Consumer-Centric Innovation: Gain a deep understanding of consumer behaviors and needs to create personalized, high-impact product experiences.
Drive Effective Execution: Collaborate across functions to deliver new features and product enhancements on schedule with measurable impacts.
Optimize Performance: Leverage data, A/B testing, and experimental methods to continuously improve the user experience and outcomes.

