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Senior Media Activation Executive

WPP MediaSingapore, Singapore
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Proven experience in media activation and campaign management. Familiarity with social media advertising platforms and programmatic buying. Strong analytical skills and attention to detail. Excellent communication and teamwork abilities. Ability to work under pressure and meet tight deadlines.

About the job

About WPP Media

WPP stands as the trusted partner for growth among the world's premier brands. With remarkable talent, reliable data, and exceptional partnerships, all integrated through our innovative agentic marketing platform, WPP Open, we assist clients in navigating transitions, seizing opportunities, and achieving transformative growth.

WPP Media operates as WPP's AI-powered media unit, merging media, data, and partnerships to facilitate creative personalization on a grand scale. Through WPP Open and driven by Open Intelligence, clients gain insights into the efficacy of their media investments.

For more details, please visit wppmedia.com.

About Media Futures Group (MFG)

Google's media agency collaboration has been consolidated into WPP Media, building upon the outstanding digital initiatives that Essence has provided to Google for over 17 years. The Media Futures Group (MFG) is a specialized team dedicated to delivering a more strategic, creative, and integrated media approach to meet Google's business objectives.

The MFG team comprises top-tier digital, offline, and integrated media specialists who collaborate to enhance media’s impact on Google’s business. MFG is powered by EssenceMediacom and other key elements of GroupM globally.

About the Role

As part of the Media Futures Group (MFG) APAC activation team, you will play a crucial role in executing the tactical planning, setup, and activation of social media and programmatic campaigns across multiple regions using a self-service ad platform (such as Meta Business Manager, Google Ads) or demand-side platforms (DSP) for the Google client. Your campaigns will focus on Direct Response objectives (e.g., traffic, acquisition, ROAS) leveraging real-time auction bidding across the ad platforms.

Key Responsibilities Include:

  • Directly support 2-4 markets for Google Play Store.
  • Manage end-to-end campaigns from client briefing to channel planning (inclusive of budget, forecasting, audience targeting, and ad format), execution (overseeing trafficking and managing an offshore team), quality assurance, and reporting.
  • Ensure timely campaign launches, adhering to compliance with platform best practices (naming conventions, campaign structure, settings, etc.).
  • Consistently achieve daily and weekly objectives for all assigned campaigns (including daily pacing, weekly client reports, data integrity, etc.).
  • Meet campaign objectives by the end of each quarter.

About WPP Media

WPP Media leverages cutting-edge AI technology to optimize media strategies, ensuring that clients achieve their marketing goals through innovative solutions. As part of a global network, WPP Media prides itself on delivering exceptional results and fostering strong client relationships.

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