About the job
Regional Marketing Lead (UK & I)
At Deliveroo, our mission is to revolutionize the way people shop and eat, driven by impact, innovation, and growth. Our Brand & Experience team forges the emotional connection between Deliveroo and our customers, riders, and partners. With an in-depth understanding of our audience and a fervor for creativity, we bring our brand to life at every interaction. From push notifications to social campaigns and packaging designs, we craft compelling experiences that shape perceptions, ignite engagement, and make Deliveroo a cherished global brand.
We are seeking a Regional Marketing Lead to join our dynamic team in London. In this pivotal role, you will shape and implement regional customer and promotional strategies that enhance growth and return on investment across the UK and Ireland.
Key Responsibilities
As a member of the Regional Marketing team, you will report directly to the Head of Regional Marketing for UK & I and take on a strategic leadership role, supported by a Marketing Manager, to bridge central functions with local execution.
Your daily activities may include:
Strategic Leadership: Collaborate with leadership to define regional strategies that highlight how local media and promotions impact customer behavior and drive long-term ROI.
Test & Learn Initiatives: Spearhead the experimentation roadmap and partner with Data Science to create measurement frameworks, documenting promotional best practices for geographical expansion.
Cross-Functional Engagement: Serve as the primary liaison between central and local teams, including Insights, CRM, Commercial, Finance, and Tech.
Budget Management: Oversee multi-million-pound budget lines for key initiatives, closely tracking expenditures and optimizing plans to ensure maximum impact.
Performance Evaluation: Lead weekly reports on current performance and conduct comprehensive post-campaign analyses to identify new growth opportunities.
Market Analysis: Keep tabs on competitor trends and market activities to enhance our regional positioning and maintain our competitive advantage.
Qualifications for Success
The ideal candidate will possess significant expertise in several of the following areas and a willingness to expand their knowledge in others:
Extensive Marketing or Commercial Experience: Demonstrated success in value-driven or promotional campaigns.

