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Senior Marketing Analyst - Demand Generation & Events Lead

CI&TLondonNew
Hybrid Full-time

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Experience Level

Mid to Senior

Qualifications

Qualifications:Proven experience in demand generation, event management, and lifecycle marketing. Strong understanding of B2B marketing strategies and account-based marketing. Excellent organizational skills and the ability to manage multiple projects simultaneously. Exceptional communication and interpersonal skills. Experience working in a hybrid work environment is preferred.

About the job

Location: Hybrid (London office, two days per week)

CI&T combines human expertise with AI to build scalable technology solutions. With over 8,000 professionals worldwide and more than 1,000 clients, the company’s approach centers on using AI to drive transformation across industries.

Role overview

The Senior Marketing Analyst - Demand Generation & Events Lead focuses on building a strong sales pipeline throughout the UK. This position connects field marketing, lifecycle programs, and sales engagement, ensuring every stage from first contact to post-event follow-up supports revenue growth. The role shapes how CI&T interacts with priority accounts and converts interest into business opportunities.

Events and field marketing

  • Design and deliver B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, and CI&T-hosted events.
  • Manage the EMEA events calendar in line with go-to-market strategies, regional growth plans, and industry schedules.
  • Identify and create new executive engagement opportunities and field activations to support demand generation and pipeline growth.
  • Oversee all aspects of event execution, from timelines and logistics to vendor management and delivery across multiple programs.

Demand generation and sales alignment

  • Work with vertical marketing and sales leaders to align event programs with target accounts and key sectors.
  • Partner with sales teams on pre-event targeting and invitation strategies to increase participation from high-value prospects.
  • Support structured sales follow-up to turn event engagement into qualified pipeline opportunities.

Lifecycle and campaign integration

  • Develop and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
  • Create pre- and post-event journeys to ensure a seamless transition from initial interaction to sales opportunity.
  • Collaborate with content and growth teams to maintain consistent messaging and campaign alignment across channels.

Performance and optimization

  • Track and analyze program results in partnership with marketing operations and sales teams.

About CI&T

CI&T is a recognized leader in technology transformation, specializing in integrating human expertise with artificial intelligence to deliver scalable solutions. With a diverse team of over 8,000 professionals and a rich legacy spanning 30 years, we have successfully partnered with over 1,000 clients globally.

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