Senior Marketing Analyst - Demand Generation & Events Lead

Location: Hybrid (London office, two days per week) CI&T combines human expertise with AI to build scalable technology solutions. With over 8,000 professionals worldwide and more than 1,000 clients, the company’s approach centers on using AI to drive transformation across industries. Role overview The Senior Marketing Analyst - Demand Generation & Events Lead focuses on building a strong sales pipeline throughout the UK. This position connects field marketing, lifecycle programs, and sales engagement, ensuring every stage from first contact to post-event follow-up supports revenue growth. The role shapes how CI&T interacts with priority accounts and converts interest into business opportunities. Events and field marketing Design and deliver B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, and CI&T-hosted events. Manage the EMEA events calendar in line with go-to-market strategies, regional growth plans, and industry schedules. Identify and create new executive engagement opportunities and field activations to support demand generation and pipeline growth. Oversee all aspects of event execution, from timelines and logistics to vendor management and delivery across multiple programs. Demand generation and sales alignment Work with vertical marketing and sales leaders to align event programs with target accounts and key sectors. Partner with sales teams on pre-event targeting and invitation strategies to increase participation from high-value prospects. Support structured sales follow-up to turn event engagement into qualified pipeline opportunities. Lifecycle and campaign integration Develop and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns. Create pre- and post-event journeys to ensure a seamless transition from initial interaction to sales opportunity. Collaborate with content and growth teams to maintain consistent messaging and campaign alignment across channels. Performance and optimization Track and analyze program results in partnership with marketing operations and sales teams.

We are seeking a dynamic and results-driven Demand Generation Lead to join our innovative team at ben. In this pivotal role, you will be responsible for developing and executing comprehensive demand generation strategies that drive customer acquisition and engagement.Your duties will include overseeing marketing campaigns, optimizing lead generation processes, and collaborating with cross-functional teams to enhance our market presence. You will leverage data analytics to measure campaign effectiveness and identify opportunities for improvement.

Role overview Houseful is looking for a Head of Demand Generation to shape and lead marketing strategy from the London office. This role focuses on building and executing campaigns that bring in qualified leads and grow market share. The position calls for someone who combines strategic thinking with hands-on experience in digital marketing, analytics, and customer acquisition.

WHO ARE WECognism stands at the forefront of European B2B data and sales intelligence. Our innovative platform empowers businesses of all sizes to swiftly identify, connect, and interact with qualified decision-makers, thereby accelerating their sales processes and increasing deal closures. With our headquarters in London and an expanding global presence, Cognism’s reliable contact data and contextual insights are invaluable to revenue teams aiming to eliminate uncertainty in prospecting.OUR WORK MODEL:Hybrid: This role requires you to be present in our London office three days a week, with the flexibility to work remotely on the remaining days.THE ROLE:We are on the lookout for a Senior Demand Generation Manager to spearhead pipeline growth within Cognism's Mid-Market and Enterprise segments. At Cognism, marketing is a pivotal element of revenue generation. Our demand generation team is responsible for pipeline targets and collaborates closely with Sales and RevOps to ensure predictable growth.Our strategy emphasizes engaging the right accounts and buying groups rather than merely focusing on lead volume. We execute integrated campaigns across diverse channels to enhance brand awareness, stimulate demand, and convert engagement into qualified opportunities.In this position, you will be responsible for the strategy and execution of demand generation initiatives that focus on priority accounts, generate pipeline, and facilitate Cognism's upward market trajectory. You will collaborate intimately with Sales, RevOps, and cross-functional marketing teams to create targeted campaigns that boost account engagement and accelerate revenue opportunities.

Xceptor provides a data automation platform designed for financial services organizations. The platform helps clients curate, normalize, validate, repair, and enrich their data, ensuring it is reliable for business operations. Xceptor works closely with middle and back-office professionals, empowering them to tackle data challenges directly rather than relying solely on technology teams. The company’s mission is to help business users at financial institutions automate processes and produce trustworthy data. Xceptor values client focus, team collaboration, and making impactful contributions. Role overview The Principal, Field Marketing – Lead Demand Generation is based in London and plays a central role in generating qualified leads that support Xceptor’s business strategy in the region. The position involves planning and analyzing customer demand, creating annual marketing plans, launching regional marketing initiatives, and managing the regional marketing budget. What you will do Develop a deep understanding of Xceptor’s platform and solutions to design and execute multi-channel demand generation campaigns that align with market opportunities and drive pipeline growth. Deliver a steady pipeline of qualified opportunities for the EMEA and APAC regions, ensuring alignment with business and marketing targets. Lead the regional events strategy, including planning and coordinating tradeshows, speaking engagements, and hosted events (both virtual and in-person). Analyze results from marketing programs, extract actionable insights, and communicate findings to guide strategic decisions and update stakeholders. Apply expertise in lead scoring and the enterprise B2B sales revenue lifecycle, including hands-on management of MQLs and SQLs.

Senior Manager of Demand Generation Automation & Marketing OperationsEnvision the What. Construct the How.At Scandit, we empower individuals with transformative technology. Our solutions enhance the efficiency of delivery drivers, ensure patients receive the correct medication, and streamline operations for retailers. By automating workflows and offering actionable insights, we support businesses across diverse sectors. Join us in our mission to innovate and elevate Scandit to new heights.Role OverviewThe demand creation process is pivotal to our growth strategy. With the rise of AI and automation reshaping demand generation in the software industry, Scandit is looking for a dedicated leader to operationalize these innovations within our existing systems and processes.We seek a strategic visionary to bridge Demand Generation, Sales, and Marketing/RevOps teams, overseeing the creation, optimization, and management of systems that fuel our demand generation efforts. The ideal candidate possesses a strong technical background, an eye for detail, and a passion for harnessing AI and automation to enhance operational efficiency.Your OpportunityThe Senior Manager of Demand Generation Automation & Marketing Operations will shape our functional architecture and spearhead the transition to an AI-driven outbound strategy. You will not only oversee systems but also function as a catalyst for change, establishing operational standards that amplify our marketing effectiveness and streamline our market approach.Your immediate goal will be to construct a scalable and autonomous system that manages the entire inbound nurture cycle while identifying high-intent accounts for our BDR team and automating outreach efforts. Beyond the technical architecture, you will lead the strategic roadmap for our innovations.

Thunes is seeking a passionate and strategic Director of Demand Generation to lead our marketing efforts in driving new customer acquisition and revenue growth. This role requires a deep understanding of digital marketing strategies and the ability to create integrated marketing campaigns that resonate with our target audience.As the Director of Demand Generation, you will develop and execute innovative strategies that leverage various channels including paid search, social media, email marketing, and content marketing. You will be responsible for analyzing campaign performance and optimizing efforts to maximize ROI.

Join Verkada as a Demand Generation Manager and spearhead our innovative marketing initiatives. In this pivotal role, you'll craft and execute strategies to drive demand, enhance brand awareness, and generate quality leads that convert into sales. Collaborate with cross-functional teams to align marketing efforts with sales objectives, leveraging data-driven insights to optimize campaigns and improve ROI.We are looking for a creative thinker with a passion for technology and a proven track record in demand generation. If you excel in a fast-paced environment and are eager to make an impact, we invite you to apply and be a part of our dynamic team.

About UsAt Quantexa, we believe that collective effort drives remarkable outcomes. Our focus is on data, yet the core of our culture lies in collaboration. We prioritize growth—not merely in profits but in creating an environment where individuals feel empowered to perform at their best. Despite operating across different continents and time zones, we maintain strong connections and celebrate our victories as a unified team. Our workforce is diverse, with 41% of our colleagues coming from ethnic or religious minority backgrounds, and we speak over 20 languages across 47 nationalities, fostering a strong sense of belonging for everyone.Your MissionWe are looking for a results-driven Demand Generation Manager to join our Demand Generation & Marketing Operations team. You will be instrumental in strategizing, executing, and optimizing multi-channel campaigns aimed at building a quality pipeline and enhancing revenue. This role entails managing our paid media initiatives, leading our Account-Based Marketing (ABM) programs, and supporting promotional activities for key events and webinars. The ideal candidate possesses a robust understanding of B2B marketing, a passion for optimization, and a proven history of delivering measurable outcomes.Your ResponsibilitiesAccount-Based Marketing (ABM)Oversee the execution, optimization, and reporting of campaigns across ABM platforms such as DemandBase, Influ2, and Madison Logic for both one-to-one and one-to-few digital campaigns.Provide stakeholders with performance insights and actionable recommendations based on digital ABM campaign results.Campaign Strategy & ExecutionPlan, launch, and refine paid campaigns on platforms like LinkedIn, Google Ads, and Bing to drive conversions, Marketing Qualified Leads (MQLs), and overall pipeline growth.Manage A/B testing and audience segmentation efforts to enhance click-through rates (CTRs), cost per lead (CPLs), and conversion rates.Collaborate with product and corporate marketing teams, creative studios, and campaign operations to craft engaging ad creatives, landing pages, and nurturing sequences.Support third-party media buying (including content syndication, sponsored newsletters, and webinars) while tracking lead quality and return on investment (ROI).Innovate new strategies to engage and reach our target audience effectively.Email Marketing & NurtureDesign and manage ongoing email nurture programs to engage prospects, aligning with our ABM strategies.

Join the Revolution in Cloud Networking and Security!Cato Networks is pioneering the integration of enterprise networking and security into a singular, global service delivered via the cloud. Founded by industry leaders including Shlomo Kramer (Check Point, Imperva) and early investors from notable companies like Palo Alto Networks, Cato has established a groundbreaking technology that led to the creation of the 'SASE' category, as recognized by Gartner, with a market forecasted to reach $28.5 billion by 2028.Seize this opportunity to be part of a forward-thinking team dedicated to developing a state-of-the-art enterprise network and secure cloud platform, positioned to become the global market leader!The Demand Generation Manager for EMEA will be instrumental in propelling pipeline and revenue growth throughout the region by implementing regional demand generation strategies and targeted account-based marketing initiatives. This position serves as the primary contact for digital demand generation within the EMEA sales team and owns the complete execution of demand programs.

At Webflow, we are pioneering the foremost AI-native Digital Experience Platform while embracing a remote-first culture founded on trust, transparency, and boundless creativity. Our pursuit demands resilience as we accelerate progress without compromising on craftsmanship or quality. Our mission is to empower everyone with development superpowers, from budding entrepreneurs to global enterprises enhancing their digital footprint. We are committed to creating a future for the web that is open, creative, and equitable, and we invite you to join us on this journey. We are in search of a dynamic, results-focused, and analytics-driven Marketing Lead, EMEA to spearhead the expansion of our qualified pipeline across the EMEA region. You will orchestrate regional demand generation initiatives designed to boost awareness, engagement, and revenue, collaborating closely with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams. Your unique ability lies in localizing our global demand strategies for the EMEA market—leading regional initiatives, optimizing the funnel, and ensuring seamless alignment between marketing and sales to achieve tangible business outcomes. This role balances strategic vision with hands-on execution, allowing you to think big about the long-term growth plan while actively implementing high-impact, data-driven programs.

As the Director of Demand Generation for the UK and Ireland at impact, you will spearhead innovative marketing strategies to enhance brand visibility and drive customer engagement. Your role will involve collaborating with cross-functional teams to develop comprehensive demand generation campaigns that align with our business objectives. You will analyze market trends, optimize customer journeys, and lead a team of marketing professionals to achieve measurable results.

At Clarion Events, our employees are integral to our mission. We take pride in our core values of PASSION, CARE, IMAGINATION, and TRUST, which guide our operations across all exhibitions and conferences.If you resonate with our values and aspire to join a thriving, innovative global enterprise, we welcome your application.About the Opportunity:World Gaming, a division of Clarion Events, encompasses three premier event brands: ICE, ICE Barcelona - January 19 - 21, 2026, and IGB L!VE, https://www.igblive.com/, as well as the iGB Affiliate event, https://barcelona.igbaffiliate.com/.We are seeking a talented and experienced Senior Campaign Manager to spearhead the creation, implementation, and success of the ICE marketing campaign.ICE is the premier global hub for the gaming industry, attracting over 65,000 gaming professionals annually in Barcelona as part of World Gaming week. This event is recognized as the leading and most esteemed show in the gaming calendar.For top operators and suppliers in both land-based and online gaming, as well as regulatory bodies, the ICE event is a must-attend event for fostering the growth and health of the gaming community, advocating for safer gaming practices, diversity, and regulatory advancements.The iGB events portfolio includes our sister events, iGB Affiliate, which serves the igaming affiliate community and takes place alongside ICE in Barcelona, and iGBLIVE, which celebrates the igaming community each July in London. These events are highly valued by the igaming community.World Gaming Marketing SolutionsOur platforms boast the highest traffic and respect within the gaming industry, including igamingbusiness.com, iGB affiliate, and GGB.World Gaming CommunitiesWe also manage various memberships and communities that contribute to the overall ecosystem, such as World Gaming Exec.Our brands are regarded as essential components of our clients' business strategies. We invite you to help us elevate our efforts as we continue to lead the marketing landscape in the events industry.

Join carwow as an Events & Experiential Marketing Lead and take the lead in orchestrating captivating events that resonate with our audience. Your role will involve strategizing, planning, and executing innovative experiential marketing initiatives that align with our brand vision.

We are looking for a proactive and results-oriented Marketing Manager to spearhead our inbound and outbound lead generation initiatives. In this pivotal role, you will be responsible for cultivating a robust sales pipeline through a strategic blend of outbound automation, intent data utilization, event marketing, paid retargeting, and comprehensive lifecycle nurturing.This position is focused on driving measurable revenue growth rather than merely enhancing brand awareness. You will collaborate closely with sales, marketing leadership, and external content partners to implement demand programs that directly boost our revenue.Create and enhance outbound demand generation systems using advanced tools like PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms.Establish and fine-tune the Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists.Develop, test, and optimize outbound workflows that transition prospects from initial outreach to sales-ready leads.Experiment with diverse messaging, value propositions, and offers across multiple outbound channels.Work collaboratively with sales teams to ensure seamless lead handoff and maintain continuous feedback loops.Capture, manage, and convert inbound demand generated from website traffic, marketing campaigns, and events.Utilize intent data tools (e.g., Leadfeeder) to pinpoint high-intent accounts.Design automated follow-up strategies triggered by inbound engagement signals.Enhance conversion pathways throughout the marketing funnel from visitors to marketing-qualified leads (MQLs).Plan, execute, and promote LinkedIn events, webinars, and virtual engagement activities.Create and implement pre-event and post-event nurturing sequences.Support lead engagement efforts prior to sales outreach.Transform event insights and engagement data into effective outbound messaging strategies and retargeting campaigns.Manage and optimize LinkedIn retargeting initiatives.Build and maintain segmented retargeting audiences, including website visitors and existing leads.Align paid media strategies with various funnel stages (TOFU, MOFU, BOFU).Collaborate with content resources to craft compelling ad copy and conversion-focused landing pages.Work alongside the Marketing Director to define content requirements that align with demand generation goals.Provide guidance and briefs to internal content teams, agencies, or freelancers.Translate insights from outbound campaigns into themes for inbound content.Ensure all content initiatives prioritize conversion and pipeline performance.Track and own key demand generation KPIs including leads, MQLs, SQLs, and overall pipeline contribution.Conduct ongoing experimentation to enhance conversion rates and increase lead volume.Deliver performance reports containing actionable insights and recommendations.

Director of Demand Generation, Logistics & Supply Chain AILocation: US ET / CT or UKAt Raft AI, we are on a mission to revolutionize the supply chain industry by building the ultimate enterprise AI platform that keeps the world moving seamlessly. With our established reputation in the supply chain sector and partnerships with over 60 global leaders, we are committed to eliminating manual processes, integrating fragmented systems, and unlocking intelligence on a massive scale. Backed by $45 million in funding from Bessemer Venture Partners and Eight Roads, we are poised to accelerate our vision.With the introduction of our innovative agentic platform, we are reaffirming our commitment to the supply chain domain while exploring opportunities in adjacent sectors. Our platform is designed to manage chaotic data, fragmented systems, and labor-intensive workflows, demonstrating its adaptability and effectiveness.The MissionWe are seeking a highly skilled Director of Demand Generation to lead our top-of-funnel strategies. You will design and execute advanced outbound and Account-Based Marketing (ABM) initiatives tailored for the global logistics and freight forwarding industries, engaging enterprise leaders using our cutting-edge, AI-enhanced marketing tools to drive sustainable growth. Your role is not just to generate leads; you will develop strategies and programs that convert high-quality interest into predictable, qualified revenue.Your Daily Responsibilities Include:Designing the Comprehensive Strategy: Oversee the journey from initial awareness to revenue impact, ensuring marketing serves as a primary, measurable driver of Raft AI’s growth.Engineered Logistics-Focused ABM Strategies: Create and implement highly focused ABM campaigns that address the unique challenges faced by freight forwarders and global logistics providers. Engage them through a deep understanding of their operational hurdles, leveraging high-impact LinkedIn and Integrated Media strategies.Directing the Sales Funnel: Develop fast-paced, multi-channel campaigns—primarily utilizing LinkedIn and Integrated Media—to attract and expedite opportunities through the sales funnel.Managing the Revenue Stack: Oversee our CRM and automation tools (HubSpot) with precision, ensuring data integrity, exceptional lead nurturing, and real-time monitoring of pipeline health.Driving Continuous Improvement: Manage budgets and performance forecasts to achieve high-ROI outcomes. Employ a data-driven experimentation approach for every campaign, utilizing attribution and ROI metrics to enhance execution continually.Aligning Sales & GTM Efforts: Collaborate closely with Sales Development Representatives (SDRs) to synchronize outbound and inbound activities, working with Product Marketing to ensure our strategies align with Raft’s global go-to-market objectives.Enhancing High-Profile Initiatives: Collaborate cross-functionally with product managers and creators to maximize impact at international conferences, webinars, and trade shows.Setting Industry Standards: Stay at the forefront of industry trends and innovations...

Join Zip as an Event Marketing Coordinator and play a pivotal role in our Growth Marketing team. Your primary responsibility will be to strategize, execute, and refine our small to mid-sized sponsored events aimed at boosting engagement, generating leads, and elevating our brand visibility. Collaborating with cross-functional teams, you will launch impactful campaigns to maximize the return on investment from each event. You will oversee logistics, design, reporting, and budgeting for in-person and third-party sponsored events, while working closely with departments such as sales, brand and product marketing, demand generation, and customer marketing. The ideal candidate possesses a strong background in project management and event marketing, showcasing meticulous attention to detail and the capability to juggle multiple projects simultaneously. If you are resourceful, results-oriented, and thrive in a fast-paced environment, we want you on our team!

Wise is seeking a Lead Growth Analyst focused on Marketing Analytics to support data-driven decision making in London. This position centers on analyzing market trends and providing insights that shape marketing strategy. Role overview The Lead Growth Analyst will work closely with teams across the business to interpret data and identify opportunities for growth. The role involves reviewing marketing performance, uncovering patterns in customer behavior, and recommending improvements to acquisition tactics. What you will do Analyze market trends and customer data to inform marketing decisions Collaborate with cross-functional teams to refine and optimize marketing strategies Support efforts to improve customer acquisition through actionable insights Requirements Experience in marketing analytics or a related field Strong analytical skills and familiarity with data-driven decision making Ability to work effectively with teams across different functions

Role overview The Senior Marketing Lead in Defence at AECOM will shape and carry out marketing strategies that advance the company’s initiatives in the defence sector. The position is based in London and centers on building AECOM’s presence and reputation within the industry. What you will do Collaborate with teams throughout the business to strengthen AECOM’s brand in the defence sector. Create and manage marketing campaigns and materials specifically for defence audiences. Work with key stakeholders to ensure all marketing aligns with broader business objectives. Support AECOM’s standing as a leader in defence through focused outreach and effective storytelling. Location This position is located in London.

Role overview repriskag seeks a Lead Generation Manager based in London to oversee and expand lead generation efforts. This position manages a dedicated team focused on finding and developing new business leads. The role emphasizes the use of data and analytics to strengthen outreach and increase conversion rates. What you will do Manage and support a team responsible for sourcing and nurturing leads Use analytics and creative thinking to improve lead generation strategies Collaborate with sales and marketing teams to align objectives and drive higher conversion