About the job
MKTQ325R30
Mission
In this pivotal position, you will take charge of crafting the field marketing strategy for the UK and Ireland, focusing on creating new initiatives and enhancing existing ones to achieve significant impact across various targets. The ideal candidate will have a proven history of recruiting and leading a high-performing team of skilled field marketers. You will thrive on establishing strong relationships with sales and marketing stakeholders and enjoy devising innovative, unconventional event campaigns. You will report directly to the EMEA VP of Marketing.
Your Impact
- Ownership and development of a comprehensive field marketing strategy for the UKI region, aligned with ROI analysis and overarching business objectives.
- Implementation of a fully optimized event program strategy based on audience evaluations, performance metrics from the demand generation engine, tested hypotheses, and conversion rate analysis.
- Sharing best practices with EMEA and global teams as well as the broader marketing organization.
- Achieving or surpassing established targets for both live and virtual field programs and third-party sponsorships to enhance engagement, boost conversion rates, and generate leads and sales pipeline.
- Creation of scalable and efficient high-impact field marketing programs, processes, and sales enablement standards.
- Ensuring a seamless lead flow from field events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
- Fostering robust partnerships with key field stakeholders.
- Recruiting and supporting the growth and development of team members through coaching and mentorship.

