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Senior Manager, Segment Marketing - Betting & Gaming

On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities:Develop and implement a targeted acquisition strategy specific to the B&G vertical. Create and execute innovative marketing programs to drive lead generation and nurture early pipeline and account-based experience initiatives for new business and expansion. Collaborate with sales leaders, Account Executives (AEs), Business Development Representatives (BDRs), and account management teams to communicate plans, actions, and insights needing follow-up weekly, monthly, and during quarterly business reviews. Work in tandem with global field marketing to align resources, planning, and capacity to maximize event investment returns in the region. Engage cross-functionally within marketing, sales, and other necessary functions to ensure the vertical achieves its pipeline and revenue targets. Participate in and present at pipeline reviews, quarterly business reviews, and forecasting discussions. Establish effective feedback mechanisms between field insights and marketing execution. Represent the vertical's specific needs and nuances during campaign planning and execution. Willingness to travel approximately 30% of the time.

About the job

At SEON, we are at the forefront of fraud prevention and anti-money laundering compliance, empowering thousands of businesses globally to combat fraud, minimize risks, and safeguard their revenues. Harnessing the power of over 900 real-time, first-party data signals, SEON enhances customer profiles, identifies suspicious activities, and simplifies compliance processes—all from a single platform. Our unique approach delivers richer data insights, flexible and transparent analyses, and a quicker return on investment compared to any competitors in the market. With a proven track record of reducing fraud by 95% and achieving a remarkable 32x return on investment, our rapid growth is propelled by partnerships with some of the most ambitious digital brands, including Revolut, Wise, and Bilt.

We are looking for a dynamic Senior Manager of Betting & Gaming (B&G) Segment Marketing to spearhead the Revenue Marketing strategy for our B&G segment, which is one of our most vital verticals. In this role, you will be responsible for generating, executing, and reporting on various marketing programs including events, webinars, and digital campaigns aimed at driving new business acquisition and expanding our pipeline through collaboration with Sales, Product Marketing, Demand Generation, and Customer Marketing teams.

If you are a data-driven, customer-focused marketer with a passion for problem-solving and a deep understanding of the B&G sector, we would love to connect with you.

About SEON Technologies Ltd.

SEON is a leading provider of fraud prevention and AML compliance solutions, offering innovative tools and insights to help businesses protect their revenue and reduce risks associated with fraudulent activities. With a client base that includes some of the most recognized brands globally, our commitment to delivering cutting-edge technology positions us as a trusted partner in the digital landscape.

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