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Senior Manager of Commercial Analytics - Retention Marketing Strategy

FanDuelNew York City
On-site Full-time $138K/yr - $173K/yr

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Experience Level

Senior Level Manager

Qualifications

WHAT WE'RE SEEKING IN OUR NEXT TEAM MEMBER Bachelor's Degree in a quantitative field (Math, Statistics, Economics, etc.) or equivalent experience in data or business analysis. 6+ years of relevant experience in analytical, technical, or commercial domains, with at least 2 years in a management role. Strong proficiency in SQL and Excel is essential. Familiarity with statistical modeling, A/B testing, and advanced analytics techniques.

About the job

JOIN OUR TEAM
Are you ready to make an impact?

At FanDuel, we are on the lookout for a talented Senior Manager of Analytics to collaborate closely with our Analytics Director and key stakeholders to enhance and refine our customer marketing analytics capabilities. In this pivotal role, you will conduct comprehensive performance analyses and trend assessments to unearth improvement opportunities and effectively communicate actionable insights and recommendations to fuel ongoing progress. This high-visibility position will engage with various departments across Commercial, Marketing, and Analytics while spearheading essential initiatives aimed at driving substantial business advancements.

Please note, in addition to the core responsibilities outlined above, you may be asked to undertake additional duties as assigned by the company to ensure operational flexibility and meet changing business needs.

YOUR GAME PLAN
Every team member plays a crucial role.

  • Performance Analysis & Insights: Perform detailed analyses to uncover emerging trends, customer requirements, and areas ripe for improvement. Utilize findings to make well-informed recommendations that enhance marketing strategies.
  • Marketing Insights & Reporting: Define key performance indicators (KPIs) to evaluate marketing strategy effectiveness. Regularly report on performance, pinpoint areas needing attention, and recommend necessary adjustments.
  • Automation: Assist in CRM target selections through automated tools and proactively seek ways to streamline and automate manual processes.
  • Cross-Functional Collaboration: Work alongside marketing, commercial, and analytics teams to prioritize and execute strategies seamlessly. Offer strategic guidance and insights to support business growth.
  • Project Management: Lead and manage vital analytics projects from conception to completion, ensuring projects are executed efficiently and on time.

About FanDuel

FanDuel is a leader in the sports entertainment industry, dedicated to providing an innovative and engaging platform for sports fans. We are committed to creating a diverse and inclusive work environment where everyone can thrive and contribute to our vision of revolutionizing the way fans interact with sports.

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