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Senior Manager, Demand Generation Automation & Marketing Operations

ScanditBoston
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate will possess: A strong background in demand generation, marketing operations, or a related field. Experience with AI and automation technologies to improve marketing processes. Proven ability to manage complex systems and workflows. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Strong analytical skills with a data-driven approach to decision-making.

About the job

Senior Manager, Demand Generation Automation & Marketing Operations

Join Us to Shape the Future of Demand Generation!
At Scandit, we empower professionals across diverse industries with advanced technology that enhances operational efficiency. Our innovative solutions assist delivery drivers, healthcare professionals, and retailers by automating processes and providing valuable insights. As we continue to innovate and grow, we invite you to be part of our journey and elevate Scandit to new heights.

Position Overview

As we prioritize scalable and efficient demand generation within our strategy, the demand for expertise in AI and automation is paramount. We are looking for a strategic leader to bridge the gap between Demand Generation, Sales, and Marketing/Revenue Operations teams. Your role will be pivotal in developing, managing, and optimizing the systems and processes that drive our inbound and demand generation initiatives. The perfect candidate will possess strong technical skills, a keen eye for detail, and a passion for leveraging AI and automation to enhance operational efficiency.

Your Mission

In this role, you will oversee our functional architecture and spearhead the evolution toward an AI-augmented outbound engine. You will not only manage systems but also act as a change agent, establishing operational standards that enhance our marketing effectiveness. Your immediate goal will be to create a scalable, autonomous solution that manages the entire inbound nurture cycle while identifying high-intent accounts for our Business Development Representatives (BDR) and automating outreach. Moreover, you will drive the strategic roadmap for workflow automation, encouraging stakeholder engagement with modern outreach techniques. As the system evolves, you will also identify broader operational efficiencies across our Demand Generation technology stack and marketing operations workflows.

Key Responsibilities

  • AI & Automation Roadmap: Lead the design and implementation of an AI-driven outbound engine and automate the complete inbound nurture cycle.
  • System Management: Manage and enhance the systems that support our demand generation efforts.
  • Stakeholder Influence: Collaborate with and influence key stakeholders to adopt innovative outreach methodologies.
  • Operational Efficiency: Continuously identify and implement improvements across our demand generation technology stack.

About Scandit

Scandit is a pioneering technology company that equips businesses with innovative solutions designed to enhance operational efficiency across various sectors. Our commitment to excellence and continuous improvement drives us to develop tools that empower individuals and organizations alike.

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