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Senior Manager, Biopharma Marketing

PathAIEast Coast Remote - Boston preferred
Remote Full-time

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Experience Level

Senior Level Manager

Qualifications

What You Bring2-5+ years of experience in product marketing, preferably with a background in brand management or digital marketing within the healthcare sector. Demonstrated ability to create compelling content targeted at diverse customer segments. Exceptional writing skills, with a knack for distilling complex ideas into high-quality written materials. A strong design sensibility, backed by experience in producing visually engaging marketing collateral and communication tools. Excellent communication skills, capable of engaging effectively with various stakeholders.

About the job

About PathAI

PathAI is dedicated to enhancing patient outcomes through innovative AI-driven pathology solutions. We are revolutionizing conventional pathology practices with cutting-edge technologies that expedite drug development, enhance diagnostic accuracy, and deliver life-saving treatments to patients faster than ever. Join our diverse and skilled team, committed to tackling complex challenges and making a meaningful difference.

Your Role

The Senior Manager of Biopharma Marketing will play a pivotal role in our Marketing team at PathAI, spearheading the marketing efforts for our algorithmic products. You will have the autonomy to shape your strategy while collaborating with cross-functional teams, serving as a thought partner for our Business Development and Product Management units. The ideal candidate possesses a solid background in product management or marketing and is adept at supporting sales teams through effective execution.

Key Responsibilities

  • Lead comprehensive product launches for biopharma offerings in collaboration with Product and Business Development, including strategic positioning, messaging, and market rollout plans.
  • Oversee external messaging and campaign schedules to ensure cohesive execution across all platforms, including web, social media, public relations, sales enablement, and event interactions.
  • Manage the creation of product marketing materials, including content development and creative direction across digital, sales, partner, and event assets.
  • Facilitate the planning and execution of industry conferences, handling logistics for Tier 1 events, including registration, planning, cross-functional coordination, and follow-up campaigns.
  • Collaborate with the marketing team on channel strategy, budget allocation, and performance analysis, contributing to the annual marketing objectives for product and service areas.

About PathAI

At PathAI, we are on a transformative journey to redefine pathology through artificial intelligence. Our mission is to enhance patient outcomes by improving the accuracy and efficiency of diagnostics, thus accelerating the delivery of critical therapies to those in need. Join us and be part of a team that is making a real impact in healthcare.

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