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Senior Lifecycle Marketing Manager at EarnIn | Mexico City

EarnInMexico City, Mexico
Hybrid Full-time

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Experience Level

Manager

Qualifications

Proven experience in lifecycle marketing or a related field. Strong analytical skills with the ability to interpret data and make data-driven decisions. Exceptional project management skills, with the ability to manage multiple campaigns simultaneously. Excellent communication and collaboration skills. Experience with marketing automation platforms is highly desirable. A proactive and innovative mindset to drive continuous improvement.

About the job

About EarnIn

As a trailblazer in earned wage access, EarnIn is dedicated to creating innovative solutions that provide real-time financial flexibility for individuals living paycheck to paycheck. Our community members can access their earnings as they accumulate them, with the freedom to spend, save, and grow their money without incurring mandatory fees, interest rates, or credit checks.

We are proud to be backed by an exceptional leadership team and esteemed funding partners such as A16Z, Matrix Partners, DST, and Ribbit Capital, alongside a robust core business that offers significant growth potential. Our rapid expansion is an exciting journey, and we are eager to onboard world-class talent to help shape our future.

POSITION SUMMARY

We are on the lookout for a proactive and results-oriented Senior Lifecycle Marketing Manager to spearhead our initiatives for driving adoption and retention of EarnIn’s core offerings. In this prominent role, you will collaborate closely with product teams, product marketing, analytics, and creative partners to design and implement data-driven marketing strategies utilizing owned channels (email, SMS, push notifications, and in-app messaging) aimed at enhancing activation, retention, and winback metrics. To excel in this position, you must have a performance-driven mindset, exceptional attention to detail, an entrepreneurial spirit, and a natural curiosity.

This is primarily a hybrid role based in our Mexico City office, as part of our expanding network. EarnIn offers a comprehensive benefits package, including healthcare, reimbursement for internet and mobile services, a learning and development stipend, and opportunities for travel to our Palo Alto headquarters. Salary ranges are determined based on role, level, and location.

WHAT YOU'LL DO

  • Lead lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products.
  • Manage end-to-end lifecycle campaign operations (setup → QA → deployment → monitoring), ensuring high-quality, timely delivery across all channels.
  • Act as a hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration.
  • Leverage AI to enhance campaign operations: generate copy variants, assist with quality assurance, summarize results, and automate repeatable workflows while upholding brand and compliance standards.
  • Oversee lifecycle reporting and performance readouts: develop and maintain dashboards, analyze trends, and translate findings into actionable recommendations.
  • Ensure flawless execution at scale through meticulous planning and management.

About EarnIn

EarnIn is a pioneering company in the earned wage access industry, committed to providing innovative financial solutions that enhance the financial well-being of individuals. With a strong backing from renowned investors and a focus on growth, EarnIn is dedicated to making a significant impact in the lives of its community members.

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