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Senior Creative Strategist

Careers Activate TalentRemote — Mexico
Remote Full-time

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Experience Level

Senior

Qualifications

7–12+ years of experience in creative strategy within a high-growth DTC brand or prestigious agency. Demonstrated ownership of creative for a brand or portfolio generating between $50M and $300M+ in annual revenue. Proficient in leading creative strategies that leverage data-driven insights to optimize campaign performance. Strong interpersonal skills with the ability to communicate and collaborate effectively across teams and with senior leadership. A passion for storytelling and a deep understanding of customer engagement principles.

About the job

Job Title: Senior Creative Strategist

Job Type: Full-Time Remote

Time Zone: PST


Overview

We are a rapidly expanding, nine-figure DTC apparel brand searching for a dynamic Senior Creative Strategist with extensive experience in fast-paced, high-growth environments (annual revenues of $100M+). This pivotal role demands a proactive operator who excels in constructing creative systems that enhance revenue, ensure efficient scaling, and effectively convert cold audiences.

As the owner of our creative strategy across the marketing funnel, you will be responsible for translating data into actionable strategies and overseeing the execution from concept to final asset and scaling. If you have successfully developed compelling creative that can withstand substantial investment while delivering outstanding performance, we want to hear from you.

Key Responsibilities

Creative Direction & Strategy

  • Establish creative strategies across various channels, including paid social media, organic content, influencer partnerships, email campaigns, landing pages, and emerging platforms.
  • Design and manage comprehensive testing frameworks for Meta, TikTok, YouTube, and other digital channels.
  • Create scalable creative systems, including hooks, modular scripts, user-generated content (UGC) pipelines, demonstration formats, review-driven advertisements, and angle matrices.
  • Transform qualitative insights and quantitative data into high-impact concepts that generate revenue.

Brand Storytelling

  • Refine and enhance the brand voice to resonate emotionally, modernize its tone, and focus on conversion.
  • Develop engaging narratives that build a deeper connection with customers while driving measurable business results.
  • Translate the founder's vision, customer psychology, and market insights into compelling creative story arcs.

Performance Optimization

  • Monitor and analyze creative performance metrics, such as hook rate, scroll-hold duration, cost per acquisition (CPA), return on ad spend (ROAS), and fatigue trends.
  • Identify successful themes and underperforming elements with clear, actionable strategies for improvement.
  • Maintain a rapid refresh pipeline to ensure stability, scalability, and efficiency in paid social campaigns.

Cross-Functional Execution

  • Collaborate closely with Media Buying, Conversion Rate Optimization (CRO), Influencer, and Product teams to align creative efforts with growth objectives.
  • Engage directly with founders and senior executives on overarching strategy, direction, and performance metrics.
  • Lead weekly creative reviews and facilitate swift iteration processes.

Creative Team Leadership

  • Guide internal designers, editors, UGC creators, and external production partners.
  • Produce outstanding briefs, scripts, shot lists, and content frameworks.

Ensure all creative collaborators have clear expectations, metrics for success, and defined criteria for performance.

About Careers Activate Talent

We are a leading DTC apparel brand known for our innovative approach to fashion and commitment to quality. Our fast-paced, high-growth environment offers a unique opportunity for talented individuals to make a significant impact.

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