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Senior Consumer Insights Analyst

FanDuelNew York City
On-site Full-time $86K/yr - $108K/yr

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Experience Level

Senior

Qualifications

THE STATSWe are looking for a candidate with:3+ years of experience in market research and/or consumer insights, including at least 2 years on the research vendor side.2+ years of experience managing custom research projects from inception to completion. Strong expertise in sampling techniques, survey design, data analysis, and reporting. Excellent communication skills, with the ability to present insights effectively to diverse audiences. Proficiency in analytical tools and methodologies relevant to consumer insights.

About the job

THE POSITION
Join our talented team at FanDuel as a Senior Analyst in Consumer Insights, where your expertise will drive impactful research initiatives across various business areas, including Daily Fantasy Sports, Sportsbook, Horse Racing, and Casino.

As a Senior Consumer Insights Analyst, you will work closely with marketing and commercial teams to identify and implement projects that yield actionable insights, enabling our company to stay ahead in the competitive landscape.

Beyond the outlined responsibilities, you may be required to take on additional tasks assigned by the Company, ensuring we remain agile in meeting our dynamic business needs.

THE GAME PLAN
Your contributions will be pivotal to our success:

  • Oversee qualitative and quantitative custom research projects end-to-end, including brand and customer tracking programs, from conception through to reporting and analysis.
  • Support team members on various research projects, providing data analysis and developing compelling presentations.
  • Enhance brand and customer tracking initiatives to better understand our market.
  • Scope and plan ad hoc research projects, design optimal methodologies, and deliver accurate, insightful reporting.
  • Synthesize data from multiple sources to inform business requests, translating findings into engaging presentations.
  • Build strong relationships with cross-functional teams and stakeholders, effectively communicating insights to guide decision-making.
  • Participate in innovative research methodology development efforts.
  • Work collaboratively with research vendors to optimize research outcomes.
  • Regularly share insights to help internal teams gain a deeper understanding of the category and brand landscape.

About FanDuel

FanDuel is a leading sports gaming company that provides innovative and engaging experiences for sports fans. We are dedicated to creating a dynamic and inclusive environment that fosters growth and creativity among our team members.

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