Qualifications
ResponsibilitiesSupport the daily management and execution of client assignments, leveraging specialized knowledge. Develop and maintain vendor relationships, understanding their full value propositions. Provide actionable recommendations to clients based on data insights. Conduct in-depth reporting and analytics as requested by the agency. Create and present performance updates, business reviews, and new audience solutions to key stakeholders.
About the job
The Senior Associate in Programmatic Advertising will play a pivotal role within KINESSO, serving as a platform expert in the execution and management of programmatic advertising campaigns. This position requires a comprehensive understanding of client KPIs and buying platforms, including but not limited to DV360, AdWords, The Trade Desk, Roku, Vistar, Facebook, and Snapchat. The ideal candidate will customize departmental standards to meet client needs, ensuring optimal performance and pacing for assigned brands.
As a key point of escalation, the Senior Associate will guide both internal teams and clients through complex setups and optimizations. Strong communication skills are essential, as you will be responsible for client relationship management, conducting kickoff calls, and leading campaign planning efforts. A background in mentorship and team management is highly desirable.
About KINESSO
KINESSO is at the forefront of performance marketing, blending technology and analytics to drive measurable outcomes for clients. As a part of IPG Mediabrands, KINESSO combines the expertise of legacy brands like Matterkind, Reprise, P3, and Kinesso into a powerful marketing engine. With a global workforce of over 6,000 employees across 60 countries, we harness deep consumer insights to deliver tailored marketing strategies that encompass performance marketing, data, and technology.