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Senior Associate / Associate Manager, Asia Marketing

2KSeoul, Korea
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Ideal candidates should possess a strong background in social media management and marketing, with proven experience in community engagement and brand promotion. A passion for gaming and a deep understanding of the Asian market dynamics are essential. Strong analytical skills and the ability to interpret data will be crucial for success in this role.

About the job

Who We Are:

Established in 2005, 2K is a leading developer and publisher of interactive entertainment, delivering engaging experiences across console systems, handheld gaming devices, and personal computers, including smartphones and tablets. Our products are available through physical retail, digital download, online platforms, and cloud streaming services. 2K offers titles across the most popular gaming genres, including action, shooters, role-playing, strategy, sports, casual, and family entertainment.

The 2K label is home to some of the world’s most talented development studios, including Firaxis Games, Visual Concepts, Hangar 13, and Cat Daddy Games. Our portfolio features critically acclaimed franchises such as BioShock®, Borderlands™, and XCOM®, as well as beloved series like Sid Meier’s Civilization, WWE 2K, and the top-rated NBA 2K, the leading basketball franchise worldwide. 2K is headquartered in Novato, California, and operates as a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more details, please visit www.2K.com.

Summary:

This pivotal role focuses on managing and optimizing 2K Korea’s social media platforms in close collaboration with the 2K Asia marketing team. The goal is to enhance brand visibility and ensure that our global campaigns resonate strongly in the local market.

This position is execution-driven, playing a critical role in building brand equity and increasing awareness for 2K’s blockbuster AAA titles, including NBA 2K, Sid Meier’s Civilization, and Borderlands.

Responsibilities:

Social Media & Community Management

  • Develop and execute 2K Korea’s social media strategy, ensuring alignment with global and title-specific branding while maintaining local relevance.
  • Oversee daily operations of 2K Korea’s social channels, including content creation, community engagement, competitor analysis, and performance reporting.
  • Create and implement a monthly content calendar that aligns with global strategies and remains hyper-local.
  • Work with external agencies to efficiently manage content updates, events, and promotional strategies.

Data-Driven Insights & Analysis

  • Evaluate key metrics related to community engagement, content performance, and social sentiment.
  • Identify and articulate changes in player engagement, utilizing both data analytics and intuitive insights.

About 2K

2K is a renowned name in the gaming industry, known for its innovative titles and commitment to delivering high-quality interactive entertainment. With a diverse portfolio and a strong market presence, 2K continues to set the standard for excellence in gaming.

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