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Senior Account Executive - Paid Social

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

To excel in this role, you should possess:A proven track record in Paid Social management with experience in various digital platforms. Strong analytical skills to interpret data and drive actionable insights. Effective communication skills to liaise with clients and internal teams. Experience in collaborating with creative and data teams to deliver integrated solutions. A strategic mindset with the ability to innovate and adapt in a fast-paced environment.

About the job

About WPP Media

WPP Media is the media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients gain clear insight into the impact of their media investments. WPP Media supports many of the world’s leading brands as they navigate change and pursue growth. More information is available at wppmedia.com.

Role Overview

Mindshare, part of WPP, focuses on driving growth that benefits clients, people, and the planet. The Senior Account Executive - Paid Social will work closely with the Paid Social Manager to lead client relationships, oversee Paid Social campaigns, and ensure strategic goals are met. This role includes collaboration with creative, data, and PR teams across the WPP network.

Main Responsibilities

  • Manage and execute Paid Social campaigns on platforms including Facebook, Twitter, Google, and YouTube, with additional opportunities on LinkedIn, Snap, and Pinterest.
  • Develop media plans that align with specific KPIs.
  • Track and measure digital media using third-party tools such as Double-click Campaign Manager, Adobe Analytics, and Google Analytics.
  • Apply advanced features in native and third-party digital management platforms, including automation, bid rules, audience creation and expansion, and feed integration.
  • Create and run testing strategies to improve campaign performance.

About WPP Media

WPP Media harnesses the power of AI and data to revolutionize media operations, offering unparalleled creative personalization and strategic insights that empower brands to thrive in a dynamic market.

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