Senior Account Executive - Paid Social

Join our dynamic team at Mediabrands as a Senior Account Executive specializing in Paid Social. In this pivotal role, you will lead innovative social media marketing strategies for our diverse clientele, ensuring exceptional campaign performance and client satisfaction.Your expertise will drive impactful results as you manage client relationships, develop strategic frameworks, and collaborate with creative and analytics teams. This position provides an excellent opportunity to enhance your skills in digital marketing while contributing to our clients' success.

About WPP Media WPP Media is the media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients gain clear insight into the impact of their media investments. WPP Media supports many of the world’s leading brands as they navigate change and pursue growth. More information is available at wppmedia.com. Role Overview Mindshare, part of WPP, focuses on driving growth that benefits clients, people, and the planet. The Senior Account Executive - Paid Social will work closely with the Paid Social Manager to lead client relationships, oversee Paid Social campaigns, and ensure strategic goals are met. This role includes collaboration with creative, data, and PR teams across the WPP network. Main Responsibilities Manage and execute Paid Social campaigns on platforms including Facebook, Twitter, Google, and YouTube, with additional opportunities on LinkedIn, Snap, and Pinterest. Develop media plans that align with specific KPIs. Track and measure digital media using third-party tools such as Double-click Campaign Manager, Adobe Analytics, and Google Analytics. Apply advanced features in native and third-party digital management platforms, including automation, bid rules, audience creation and expansion, and feed integration. Create and run testing strategies to improve campaign performance.

Join Mediabrands as a Senior Account Executive for Paid Social and take your career to the next level! In this dynamic role, you will lead innovative social media marketing strategies for our diverse clientele, ensuring impactful brand presence and engagement. Your expertise in managing social campaigns will be crucial as you collaborate with cross-functional teams to deliver exceptional results.

JOIN OUR TEAMSINE Digital stands at the forefront of the media and technology landscape, specializing in transformative insights for the live entertainment sector. With vibrant offices located in London and New York, we collaborate with prestigious cultural institutions and leading global brands to spearhead digital and AI advancements. Our data-driven marketing strategies empower clients to optimize ticket sales, enhance brand visibility, and cultivate audience engagement.We proudly partner with some of the most renowned productions in the West End and Broadway, alongside esteemed cultural organizations including The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.ROLE OVERVIEWThe Paid Social Account Executive position is perfect for individuals with 6 to 12 months of practical experience in Paid Social advertising, who are seeking to advance their career while possessing a fundamental understanding of campaign execution and performance analysis. You will become part of a nurturing team that provides structured training and close mentorship from an Account Manager, granting you exposure to a diverse array of clients and advertising platforms.This is an exciting opportunity for those eager to enhance their confidence, embrace greater responsibilities, and gain valuable experience in various platforms, performance reporting, and optimization strategies.KEY RESPONSIBILITIESCampaign ManagementAssist in the planning and execution of Paid Social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X.Construct and execute campaigns, implementing updates under the guidance of your Account Manager.Support audience targeting, creative rotation, budget management, and pacing checks.Ensure campaigns are structured, tracked, and launched in accordance with industry best practices.Performance Analysis & OptimizationConduct daily and weekly budget and performance audits to ensure campaigns are operating effectively.Track key performance indicators including CTR, CPC, CPM, CPA, ROAS, and conversion rates.Assist in implementing optimization strategies by adjusting audiences, budgets, and ad placements.Identify performance trends, risks, or opportunities and communicate them to your manager.Reporting & InsightsContribute to the development of weekly and monthly performance reports while receiving guidance on result interpretation.Engage in post-campaign analysis and quarterly business reviews as part of your professional growth.Learn to write performance commentary that aligns results with client objectives.Strategic SupportAssist Account Managers with research, audience planning, and budget allocation.

WPP is a partner to leading brands, helping clients grow by combining talent, data, and strong industry relationships. Through its marketing platform, WPP Open, the company supports clients as they adapt to change and pursue new opportunities. WPP Media, the AI-driven media division, brings together media, data, and partnerships to create personalized campaigns at scale. Clients gain clear insights into their media investments and understand the effectiveness of their advertising strategies. More information about WPP Media is available at wppmedia.com. Role overview The Senior Executive, Paid Social, plays a key part in shaping and running targeted social media campaigns for clients. This team focuses on boosting brand engagement and delivering results that can be measured and analyzed. The position calls for both analytical skills and creative thinking to get the most from campaigns across multiple social platforms. What you will do Strategize and execute paid social campaigns designed to increase brand engagement. Optimize campaign performance using data-driven insights. Work across various social media platforms to achieve measurable results. Requirements Strong analytical skills with the ability to interpret data and apply insights. Creative approach to campaign development and problem-solving. Experience managing paid social campaigns is essential. This position is based in London, United Kingdom.

About WPPWPP serves as the trusted growth partner for some of the world’s most influential brands. We harness cutting-edge media intelligence, innovative data solutions, unparalleled creativity, advanced production capabilities, transformative enterprise solutions, and expert strategic advice within a single organization. Powered by exceptional talent and our dynamic marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.1096 – Account Director – Paid SocialAbout WPP MediaWPP Media represents WPP’s global media collective. In an era where media permeates every aspect of life, we unite leading platforms, talented individuals, and strategic partners to unlock limitless growth opportunities. Learn more at wppmedia.com.Role Summary and ImpactThe Social Account Director will play a pivotal role in managing and optimizing client campaigns while crafting social strategies that surpass expectations, whether focused on branding or ROI. Collaborating closely with the Senior Associate Director and Global Operations Centre, you will implement best-in-class social strategies and derive valuable insights through data analysis.Key Responsibilities:Campaign ManagementOversee the implementation, management, and daily optimization of campaign activities to achieve client objectives and KPIs.Effectively create media plans targeting specific KPIs.Understand and leverage products and solutions developed within the group that are relevant to clients.Take ownership of testing plans for clients and propose innovative testing ideas, including planning, executing, and evaluating tests with precision.Client and Partner ManagementDesign and create comprehensive social strategies for your client portfolio, ensuring their needs are met with creativity and efficiency.

About WPP MediaWPP serves as a trusted growth partner for the world's foremost brands. By combining exceptional talent, reliable data, and strategic partnerships through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to create tailored solutions at scale. By leveraging WPP Open and powered by Open Intelligence, clients can gain insight into the effectiveness of their media investments.For further information, visit wppmedia.com.Role Overview and SignificanceThe Account Manager for Paid Social is essential in overseeing and enhancing campaigns while crafting social strategies that not only meet but surpass client expectations, whether they focus on branding or ROI. Collaborating closely with the Social Account Manager and the Global Operations Centre, you will implement leading social strategies and provide data-driven insights.Key Responsibilities:Campaign ManagementOversee the execution, management, and daily optimization of campaign activities to ensure that client objectives and KPIs are met.Develop comprehensive media plans aimed at achieving designated KPIs.Familiarize yourself with products and solutions available within WPP that are relevant to client needs.Take responsibility for specific elements of client testing plans, suggesting innovative testing ideas and methodically planning, executing, and evaluating tests.Client and Partner Management...

About WPP Media WPP Media is the media operating unit of WPP, focused on integrating media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients receive clear insights into the performance of their media investments. WPP is known as a trusted partner for many leading brands, bringing together talent, data, and strategic partnerships to help clients grow and adapt to change. Learn more at wppmedia.com. Role Overview The Account Director, Paid Social, leads the management and optimization of social media campaigns for clients. This role develops strategies that drive both brand impact and return on investment. Working closely with the Senior Associate Director and the Global Operations Centre, the Account Director implements social strategies and provides data-driven insights and commentary. Key Responsibilities Campaign Management Oversee execution, management, and daily optimization of social media campaigns to meet client objectives and KPIs. Create media plans that target specific KPIs. Understand group-developed products and solutions that may benefit clients. Manage parts of client testing plans, suggest new ideas for experiments, and plan, run, and review tests in detail. Client and Partner Management Develop social strategies tailored to client needs and goals. Build and maintain strong relationships with clients and partners, ensuring effective and collaborative communication.

About WPP Media WPP is at the forefront of creative transformation, leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com. WPP Media is a global media collective within WPP. In a world awash with media, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Learn more at wppmedia.com. About EssenceMediacom - A Leading WPP Media Brand EssenceMediacom is a pioneering media agency, grounded in analytics and powered by data and technology. We harness the potential of media and creativity to drive groundbreaking results for the world's top brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the breakthroughs they need to resonate with their audience. Our agency is designed for the evolving communications landscape — built on data and technology, focused on people and algorithms, and committed to testing and learning at scale. Role Summary and Impact As the Senior Associate Director of Paid Social, you will play a crucial role within our Media Activation team, spearheading social strategy and supporting the PA Lead while guiding the Social team. You will act as the main point of contact for paid social initiatives for Google Hardware, delivering innovative and category-defining strategies across social channels for both brand and performance. This position demands a profound understanding of paid social best practices, a collaborative approach, and the ability to provide sharp strategic insights. You will be responsible for leading and nurturing a high-performing paid social team dedicated to the Google Hardware product area, ensuring excellence in work quality and client outcomes. Essential Functions/Responsibilities: Oversee strategic implementation and integration of paid social campaigns within broader media strategies. Collaborate with Client Services, Planning, and Activation Leads for effective capacity planning and resource allocation. Lead the development of regional paid social best practices, ensuring global consistency and accountability within the team. Act as the primary contact for all paid social activation discussions with internal and external stakeholders for assigned accounts. Foster strong relationships with clients and key media partners, leading communications and proactively addressing needs.

About WPP MediaWPP is a leading creative transformation company dedicated to harnessing the power of creativity to foster positive change for our people, planet, clients, and communities. For more insights, visit wpp.com.WPP Media serves as WPP’s global media collective, bringing together the finest platforms, talent, and partnerships to unlock boundless growth opportunities in an omnipresent media landscape. Discover more at wppmedia.com.About WPP & OpenMindOpenMind, a WPP initiative, is an integrated agency model leveraging cross-disciplinary talent to propel Nestlé’s media transformation across Europe. Central to this initiative is cutting-edge data and technology, powered by WPP’s AI investments, aimed at optimizing Nestlé’s media spend.Role OverviewAs an Account Manager, you will collaborate closely with your Account Director and the Global Hub team to oversee the daily operations of one or more client accounts. Your responsibilities will encompass a variety of critical areas:Campaign ManagementDesign comprehensive paid social media strategies and supporting materials that align with client goals and KPIs, articulating the rationale for campaign tactics (channels, budget, audience, formats, etc.) to both internal and external stakeholders.Lead the end-to-end implementation of paid social campaigns across multiple social platforms, providing guidance to junior team members as needed. Utilize advanced features such as bid strategies and third-party optimization tools to drive client success.Ensure consistent quality assurance (QA) checks are performed by all team members involved with the account, both locally and at the Global Hub, to maintain adherence to best practices.Monitor campaign performance and pacing to ensure all activities meet expectations, troubleshooting and optimizing as needed to enhance effectiveness.Collaborate with Executives, Senior Executives, and the Global Hub team to prepare detailed and accurate weekly/monthly performance reports, often utilizing Microsoft Excel, and lead client calls to present results.Draft insightful performance commentaries that deliver valuable insights and actionable recommendations to clients, identifying trends and advising on necessary adjustments to capitalize on or mitigate these trends.

WPP Media partners with leading brands to help them grow through a blend of talent, data, and strategic alliances. The company’s marketing platform, WPP Open, enables clients to respond to change and find new ways to succeed. With a focus on AI-driven media strategies and creative personalization, WPP Media delivers clear, actionable insights into media investments through WPP Open and Open Intelligence. More information is available at wppmedia.com. Role overview The Senior Account Executive - Social Media works with a team that combines analytics, insights, and technology to deliver marketing solutions for global clients. This position plays a key part in supporting brands as they face complex marketing challenges, helping them connect with audiences and drive results through social media channels. What you will do Support clients in developing and executing social media strategies Use analytics and insights to inform campaign decisions Collaborate with team members to create effective marketing solutions

Account Manager, Paid Social (Maternity Cover) - MM&D About WPP Media WPP is a pioneering creative transformation company, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media serves as WPP’s global media collective. In a landscape where media permeates every aspect of life, we unite the best platforms, talent, and partners to unlock unparalleled growth opportunities. For additional insights, visit wppmedia.com. About Mindshare: A Premier WPP Media Brand Mindshare is committed to delivering Good Growth for its clients. As “Growth Architects,” we aim to drive growth that is beneficial for all stakeholders—enhancing experiences for people, our planet, and business—through intentional media use. This methodology fosters meaningful connections with consumers, enhances brand trust, and drives superior outcomes across the board. Role Overview and Significance In this role, you will report to the Paid Social Account Director and play a pivotal role within the Paid Social team, focusing on achieving client objectives and optimizing Paid Social activities as part of integrated multi-channel strategies. You will leverage your initiative to manage campaigns across Facebook/Instagram, Twitter, Google, YouTube, and LinkedIn, championing best practices in campaign delivery, multi-market strategy alignment, and effective communication. Additionally, you will set an example by guiding and mentoring junior team members. Key Responsibilities: Lead the planning, creation, and continuous management of Paid Social campaigns. Conduct health checks on accounts to ensure adherence to Mindshare best practices. Proactively optimize accounts, monitor market trends, and identify development opportunities. Design and execute development and testing plans, including media owner betas.

About Charlotte Tilbury BeautyEstablished in 2013 by the renowned British makeup artist and entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty has transformed the global beauty landscape by simplifying makeup application for all with a user-friendly, gift-worthy product range. Currently, Charlotte Tilbury Beauty is recognized for its record-breaking achievements across various markets and continues to expand rapidly.In a decade of remarkable growth, Charlotte Tilbury Beauty has emerged as a leading name in the beauty sector, gaining global recognition in over 50 markets and employing more than 2,300 dedicated team members committed to delivering excellence.As a truly international business, Charlotte Tilbury Beauty champions market-leading growth through innovative retail strategies and cutting-edge product launches, all while fostering a culture that embraces challenges, encourages disruptive thinking, and celebrates collective success. The passion that drives this brand is contagious, and we are eager to welcome extraordinary talent who shares our vision and ambition for limitless growth.About the RoleWe are seeking a dynamic Paid Social Executive to enhance our team! In this role, you will implement our global paid social strategy and contribute to growth initiatives under the guidance of a Paid Social Manager. You will collaborate with our performance marketing team and work cross-functionally with various departments (including digital, trade, and global marketing) to create and execute paid social campaigns that support new product launches and ongoing initiatives. In a fast-paced, high-growth environment, you will play a vital role in elevating brand awareness, expanding our customer base, and driving revenue growth. You will report directly to the Paid Social Manager, and this position is ideal for someone looking to broaden their paid social expertise and embrace new challenges. The role is well-suited for individuals who thrive in a dynamic, entrepreneurial setting.As a Paid Social Executive, you will:Support the launch of large-scale global paid social campaigns, including the design, execution, and optimization of international campaigns across various platforms.Work closely with the content and digital design teams, as well as the brand marketing team, to produce top-tier assets for paid social campaigns, aligning with platform best practices and optimizing for local markets.Collaborate with copywriters to develop compelling paid social copy for new product development campaigns and ongoing activities.Oversee the translation process post-asset delivery, coordinating with creatives and copy teams for translations.Integrate global marketing directives into paid social strategies to maximize impact.

This Senior Account Executive - Social Media role is part of EssenceMediacom, a media agency within WPP Media. Based in London, the position focuses on supporting clients as they navigate the evolving marketing landscape. The team combines analytics, data, and technology to help global brands connect with audiences in meaningful ways. Day to day, the Senior Account Executive will help clients understand and optimize their social media strategies. The work involves using insights and technology to engage consumers and drive results. EssenceMediacom emphasizes data-driven decisions and creative personalization, aiming to deliver measurable impact for major brands. What you will do Support clients in making informed choices about social media campaigns Apply analytics and technology to improve campaign effectiveness Contribute to a team that values creative thinking and ongoing learning Location London, United Kingdom

About UsSINE Digital stands at the forefront of media, technology, and insights within the live entertainment sector. With strategically located offices in London and New York, we collaborate with premier cultural institutions and renowned global brands to spearhead digital and AI transformations. Our data-driven marketing strategies are designed to enhance ticket sales, amplify brand visibility, and foster deeper audience connections.Our esteemed clientele includes some of the most celebrated productions in the West End and Broadway, as well as prestigious cultural organizations like The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.About the RoleAs the Paid Social Media Account Manager, you will be instrumental in crafting and implementing SINE Digital's paid social strategies. Reporting directly to a Senior Manager, you will be recognized as a channel specialist—driving innovation, ensuring adherence to best practices, and delivering exceptional performance across various social platforms. Your expertise is crucial for the continued evolution of our Paid Social offerings, fostering growth and innovation.This role demands a robust understanding and experience in direct client engagement, strategizing, and managing digital campaigns across a spectrum of social media channels, including Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.Key ResponsibilitiesOversee complete campaign management from setup to optimization and reporting on key social platforms.Ensure all campaigns comply with best practices through frequent quality assurance and performance evaluations.Create and present strategic paid social media plans that align with client KPIs and budgets.Clearly communicate the rationale behind proposed campaign strategies (channels, budget, audience targeting, formats, etc.) to both internal and external stakeholders.Generate detailed weekly/monthly performance reports that offer actionable insights to clients.Utilize in-platform and third-party analytics tools to translate data into insights.Identify and promote opportunities for testing and innovation, fostering a culture of exploration and learning.Stay informed of emerging trends, formats, and features on platforms to enhance campaign performance and educate stakeholders on the evolving Paid Social landscape.Manage the onboarding and account setup processes, ensuring timely completion of deliverables and asset management.Client Relationship ManagementDevelop and sustain strong relationships with clients, serving as a trusted advisor in strategic discussions.Present campaign outcomes, insights, and growth recommendations to clients.

About KINESSO KINESSO is a performance marketing agency within IPG Mediabrands. Our teams support agency partners and clients with expertise in optimization, analytics, AI, and experimentation. By bringing together Matterkind, Reprise, and KINESSO, we deliver a wide range of services from performance marketing to data-driven strategies for social platforms and e-commerce growth. We also build custom marketplaces to address specific client needs. KINESSO employs over 6,000 people in more than 60 countries. Our approach is grounded in a strong understanding of consumer behavior. Learn more at www.KINESSO.com.

About WPP MediaWPP serves as the trusted growth partner to the world's foremost brands. With outstanding talent, reliable data and intelligence, and top-tier partnerships, all unified through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.WPP Media functions as WPP's AI-powered media operating unit, merging media, data, and partnerships to deliver creative personalization at scale. Connected via WPP Open and fueled by Open Intelligence, our clients gain clear insights into the performance of their media investments.To learn more, visit wppmedia.com.About T&P: A Leading WPP Media BrandT&P is among the world's premier full-service creative and media agencies, leveraging talent and technology to drive brand growth. Formed through the integration of The Partnership and mSix Partners, it combines content and distribution into a cohesive, end-to-end marketing solution. Backed by WPP and WPP Media, the agency operates with the agility of an entrepreneurial partner-led mindset, spanning four continents with 45 offices and over $1.2 billion in global billings. As an early innovator with the first-ever AI-generated TV ad for Lexus in 2018, T&P is committed to leveraging AI across all its outputs, with its 1,900 professionals trained on WPP's proprietary AI platform, Creative Studio, to enhance client outcomes.Role Summary and ImpactWe are seeking an experienced Paid Social Manager to join our team and serve as a biddable social expert for one of our largest and most dynamic accounts. You will play a crucial role in planning, executing, and managing all aspects of performance-driven social activation across platforms including Facebook, X, YouTube, Instagram, and Snapchat.

Are you an ambitious and analytical individual looking to take your career in paid social media to the next level? At drool, we are seeking a passionate Paid Social Manager to drive the execution and operational management of our paid media channels, predominantly focusing on Meta, while also working with Google, Pinterest, and TikTok. This role is execution-driven and hands-on, encompassing responsibilities such as campaign setup, maintaining account hygiene, delivering reliable reporting, and supporting disciplined testing.As a key member of our growth team, you will report directly to the Head of Growth and collaborate closely with the Creative Strategist to ensure campaigns are launched accurately, data is reliable and actionable, and the accounts remain organized and scalable in line with increasing spend and testing volumes.This position is ideal for someone who has moved beyond the entry-level stage, possesses strong analytical skills, and is eager to evolve into a more autonomous performance role in the future.Key ResponsibilitiesCampaign Execution & OwnershipLead the comprehensive execution of campaigns across Meta, from initial build to launch, ensuring accurate setup across objectives, budgets, targeting, placements, exclusions, and tracking.Establish and maintain a clear, scalable account structure based on region, funnel stage, audience type, and creative format.Oversee pre-launch QA and ongoing account quality, proactively identifying and resolving setup, delivery, or structural issues.Creative OperationManage the precise launch, rotation, and lifecycle of creative assets throughout campaigns.Monitor creative performance and status (live, testing, fatigued, paused) and proactively highlight insights or issues.Work closely with the Creative Strategist to ensure creative tests are executed accurately, punctually, and yield actionable insights.Performance & OptimizationTrack daily and weekly performance across paid channels, ensuring consistent and reliable reporting.Identify anomalies, inefficiencies, or performance risks proactively.Support structured testing and light optimization within established frameworks, acting as a trusted second set of eyes on account changes and performance trends.

About WPP Media WPP Media is part of WPP, a global growth partner for leading brands. The company brings together talent, data, and collaborative partnerships, all connected through the WPP Open platform. WPP Media specializes in integrating media, data, and partnerships to deliver creative personalization at scale. With Open Intelligence, clients gain clear insight into the performance of their media investments. Learn more at wppmedia.com. Role Overview: Lead Paid Social Strategist This position sits within Openmind, a WPP division focused on transforming Nestlé’s media function across Europe. The team operates under a collaborative agency model, drawing on talent from across WPP. Data, technology, and AI are central to the approach, aiming to maximize the impact of Nestlé's media investments. The Lead Paid Social Strategist will guide the ZEUR account, working closely with category service teams to deliver strategic leadership in Paid Social. The role emphasizes strategic recommendations and consultancy, not campaign activation. Responsibilities span from shaping the social narrative within broader strategies to advising on the integration of Paid, Owned, and Earned media for comprehensive campaign support. Nestlé ZEUR values innovation in Paid Social and seeks leadership that stays current with social trends and developments. What You Will Do Act as the category expert in Paid Social for ZEUR, addressing varied client needs. Support regional digital leadership in evolving and improving paid social offerings. Assist category teams with social media inquiries and related initiatives.

WPP Media is WPP's AI-driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. Through the WPP Open platform and Open Intelligence, clients gain clear insights into the effectiveness and performance of their media investments. More information is available at wppmedia.com. Role overview This Account Director, Social Media role focuses on leading paid social initiatives for a high-profile automotive client, covering both UK and international markets. The position sits within the wider activation team and plays a key part in shaping the client’s paid social strategy and execution. What you will do Oversee the planning and delivery of paid social campaigns across all major platforms for a flagship client. Manage day-to-day operations, ensuring campaigns meet performance goals and align with broader digital strategies. Provide strategic direction and in-depth analysis to maximize campaign effectiveness. Lead and mentor a team of paid social specialists. Act as a trusted advisor on paid social matters, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open framework. Requirements Extensive experience managing paid social campaigns for major clients. Strong background in team leadership and campaign strategy. Ability to analyze performance data and optimize for results. Excellent communication skills for collaborating with clients and internal teams.