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Sales & Conversion Trainer for UAE & KSA

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

6–10+ years of experience in high-volume sales and/or sales training, preferably in field operations. Demonstrated success in enhancing conversion rates through coaching, script optimization, and routine establishment. Comfortable operating in dynamic environments such as branches, call centers, and inspection facilities. Strong analytical skills for call evaluation and a solid understanding of sales psychology. Data-oriented mindset: adept at utilizing KPIs to drive actionable insights. Direct and results-driven, with the ability to influence outcomes without formal authority. Experience in the automotive sector, marketplaces, call centers, or consumer sales is advantageous. Able to navigate diverse cultures and locations across the UAE and KSA. Proficiency in Arabic is preferred.

About the job

The Sales & Conversion Trainer is pivotal in driving revenue growth by enhancing conversion rates among frontline teams. This position involves hands-on collaboration with customer-facing staff to establish best practices, provide performance coaching, refine sales scripts, and develop consistent training methodologies aimed at increasing both car purchases and sales, as well as maximizing revenue per interaction.

Core Objectives

  • Elevate conversion rates across various branches and sales channels.

  • Enhance closing abilities of all customer-facing personnel.

  • Minimize revenue loss through improved scripts, behaviors, and operational standards.

  • Develop a scalable training framework across the UAE and KSA.

Main Responsibilities

1) On-site Coaching and Performance Enhancement

  • Engage with teams in branches, call centers, and inspection hubs.

  • Analyze live calls and customer interactions to pinpoint performance deficits.

  • Conduct individualized coaching and practical, deal-oriented training sessions for swift performance uplift.

  • Assist underperformers with structured development plans and ongoing coaching support.

2) Sales Scripts and Standardization

  • Catalog successful conversations and behaviors from real customer interactions.

  • Create standardized scripts for vehicle purchasing, selling, and service upselling.

  • Develop objection-handling libraries and establish benchmarks for desirable behaviors.

  • Ensure uniform script usage across teams and refresh based on performance analytics.

3) Training Programs and Onboarding

  • Design and implement structured training initiatives for customer-facing teams.

  • Establish onboarding processes centered on conversion and closing techniques.

  • Facilitate weekly workshops, daily micro-training sessions, and role-play exercises.

  • Collaborate with team leaders to translate training into practical behavioral changes.

4) Conversion Analytics (in collaboration with BI)

  • Define performance metrics for conversion by branch, channel, and team.

  • Collaborate with BI to develop and sustain a user-friendly conversion dashboard.

  • Monitor results weekly, identify underlying issues, and propose actionable solutions.

  • Evaluate the impact of training initiatives and provide regular updates to leadership.

5) Recruitment Support and Capability Assessment

  • Assist HR and line managers with practical evaluations for sales candidates.

  • Establish capability benchmarks for closers and customer service roles.

  • Identify high-potential internal candidates and support their development strategies.

6) AI Integration (supportive role)

  • Transform high-performing scripts into structured prompts and workflows for AI applications.

  • Provide insights to Product/Tech regarding potential automation or testing opportunities.

  • Review AI-generated scripts against proven human interactions for quality assurance.

About SellAnyCar

SellAnyCar is on an ambitious quest to redefine the automotive landscape. We aspire to achieve greatness, consistently striving towards our objectives. This mindset is the cornerstone of our position as market leaders, our ongoing expansion, and our commitment to attracting the finest talent in Dubai and beyond.

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