About the job
About the Role
Join Symplicity as a Regional Marketing Manager focused on propelling growth in the APAC region through innovative field and demand generation marketing strategies.
This position is perfect for a self-starter who enjoys working across diverse marketing functions and possesses the maturity to engage with various senior stakeholders. If you are excited about being part of a global team and utilizing the complete marketing toolkit, this role is tailored for you.
Your Responsibilities
Regional Marketing Strategy & Execution
- Collaborate with the VP of Marketing to create and implement the annual marketing plan for APAC, aligning with regional sales objectives.
- Manage the regional marketing budget, allocating resources effectively across events, campaigns, digital platforms, and content with a focus on pipeline influence.
- Work closely with the APAC sales team to identify gaps in the pipeline and develop marketing initiatives to address these gaps.
- Facilitate deal acceleration through targeted content, competitive positioning, and account-based marketing strategies.
- Adapt global marketing campaigns into regionally relevant initiatives that resonate with higher education institutions in APAC.
- Collaborate with the Director of Events to plan and execute Symplicity’s participation in regional conferences, trade shows, and client events, both in-person and virtual.
- Partner with the global content team to localize marketing materials for APAC audiences.
- Monitor and report on marketing-sourced pipeline, campaign performance, and ROI to regional and global leadership.

