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Product Marketing Manager - RuneScape: Dragonwilds

Jagex LimitedCambridge, England, United Kingdom
Hybrid Contract

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Experience Level

Manager

Qualifications

We are looking for candidates who possess:Proven experience in Product Marketing within the video game industry. A track record of executing go-to-market campaigns across diverse platforms and regions. In-depth understanding of earned, owned, and paid media strategies.

About the job

Location: Cambridge, UK – We offer flexible working arrangements, allowing for predominantly remote work. Candidates should be based in or willing to relocate within a reasonable commuting distance to our office for onsite requirements.

This is a 9-month Fixed Term Contract.

Are you a seasoned product marketing expert in the gaming industry, passionate about crafting impactful campaigns and collaborating across teams to enhance player experiences? As the Product Marketing Manager for RuneScape: Dragonwilds, you will be instrumental in executing international marketing strategies. You will collaborate closely with the franchise marketing team and core development group to bring go-to-market plans to fruition and ensure successful campaign delivery to our players.

This role emphasizes execution excellence, cross-functional collaboration, and supporting the overarching strategic vision laid out by senior marketing leadership.

Your responsibilities will include:

  • Facilitating the execution of global go-to-market strategies across various platforms for key updates, geographical expansions, and commercial milestones.
  • Building strong partnerships with development, creative, production, central marketing teams, external agencies, and key stakeholders to guarantee campaign alignment and timely execution.
  • Overseeing the development of campaign assets from inception to final delivery, ensuring consistency and quality across all channels.
  • Collaborating with Performance Marketing, Creative Services, PR, and Community teams to create integrated, multi-channel campaigns.
  • Supporting earned media initiatives such as creator activations, social storytelling, and community-driven moments.
  • Contributing to franchise-wide marketing efforts, ensuring RuneScape: Dragonwilds is effectively represented in global campaigns and live events.
  • Maintaining clear reporting on campaign performance, risks, and progress against milestones.
  • Assisting with commercial and platform partnership activations as needed.
  • Helping to manage marketing budgets, ensuring expenditures align with campaign priorities and performance targets.
  • Promoting a player-first approach by integrating community insights and player motivations into campaign execution.

About Jagex Limited

Jagex Limited is a leading developer and publisher of online games, known for creating immersive experiences that engage players worldwide. With a strong commitment to community and innovation, we continuously strive to deliver exceptional gaming content.

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