About the job
Location: Cambridge, UK – We offer flexible working arrangements, allowing for predominantly remote work. Candidates should be based in or willing to relocate within a reasonable commuting distance to our office for onsite requirements.
This is a 9-month Fixed Term Contract.
Are you a seasoned product marketing expert in the gaming industry, passionate about crafting impactful campaigns and collaborating across teams to enhance player experiences? As the Product Marketing Manager for RuneScape: Dragonwilds, you will be instrumental in executing international marketing strategies. You will collaborate closely with the franchise marketing team and core development group to bring go-to-market plans to fruition and ensure successful campaign delivery to our players.
This role emphasizes execution excellence, cross-functional collaboration, and supporting the overarching strategic vision laid out by senior marketing leadership.
Your responsibilities will include:
- Facilitating the execution of global go-to-market strategies across various platforms for key updates, geographical expansions, and commercial milestones.
- Building strong partnerships with development, creative, production, central marketing teams, external agencies, and key stakeholders to guarantee campaign alignment and timely execution.
- Overseeing the development of campaign assets from inception to final delivery, ensuring consistency and quality across all channels.
- Collaborating with Performance Marketing, Creative Services, PR, and Community teams to create integrated, multi-channel campaigns.
- Supporting earned media initiatives such as creator activations, social storytelling, and community-driven moments.
- Contributing to franchise-wide marketing efforts, ensuring RuneScape: Dragonwilds is effectively represented in global campaigns and live events.
- Maintaining clear reporting on campaign performance, risks, and progress against milestones.
- Assisting with commercial and platform partnership activations as needed.
- Helping to manage marketing budgets, ensuring expenditures align with campaign priorities and performance targets.
- Promoting a player-first approach by integrating community insights and player motivations into campaign execution.

