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Product Marketing Manager, Prime & OTC

BitGo, Inc.New York, United StatesNew
On-site Full-time $130K/yr - $150K/yr

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Experience Level

Manager

Qualifications

Key Responsibilities:Go-to-Market Strategy (Prime / OTC)Own the messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions. Develop and implement go-to-market strategies for new product launches, features, and market expansions. Identify target segments (hedge funds, market makers, asset managers, ETFs) and create customized value propositions. Conduct thorough competitive and market analyses across trading venues, prime brokers, and liquidity providers. Sales Enablement & Revenue ImpactCreate impactful sales materials including presentations, one-pagers, case studies, and pitch narratives. Collaborate directly with Sales and Trading teams to enhance win rates and expedite deal cycles. Simplify complex trading and liquidity concepts into clear, engaging messaging for clients. Assist in critical client discussions, RFPs, and strategic agreements.

About the job

BitGo provides digital asset infrastructure for institutions, including secure custody, wallets, staking, trading, financing, and settlement services. Since 2013, the company has supported thousands of institutional clients and millions of retail investors, processing a significant portion of Bitcoin network transactions. BitGo is recognized as the largest independent digital asset custodian and staking provider worldwide. More details can be found at www.bitgo.com.

Role overview

The Product Marketing Manager, Prime & OTC, is a full-time position based at BitGo’s New York office. This in-person role emphasizes collaboration, teamwork, and creative problem-solving within the organization.

The focus is on leading go-to-market strategies for BitGo’s Prime and OTC business, which operates at the intersection of trading, liquidity, financing, and institutional workflows. The role shapes how BitGo positions and expands a key business segment.

What you will do

  • Lead go-to-market strategies for Prime and OTC products
  • Collaborate with Product, Sales, Trading, and Leadership teams
  • Develop messaging tailored to institutional clients
  • Drive adoption of BitGo’s Prime and OTC offerings
  • Support the growth and positioning of a core business line

Location requirement

This position requires a full-time, on-site presence at the New York office.

About BitGo, Inc.

BitGo, Inc. is at the forefront of digital asset infrastructure, providing a wide array of services tailored to meet the needs of institutions and individual investors alike. Our commitment to security and innovation makes us a trusted partner in the digital economy.

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