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Product Marketing Manager in Healthcare

Jaan HealthNew York City
Hybrid Full-time

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Experience Level

Experience

Qualifications

Qualifications Proven experience in product marketing within the healthcare sector. Strong understanding of healthcare workflows and AI applications in care management. Excellent communication and presentation skills, with a knack for creating compelling narratives. Ability to work collaboratively across teams, particularly with Product, Sales, and Marketing. Experience in developing sales enablement materials and engaging with enterprise clients.

About the job

Product Marketing Manager (Healthcare)

Location: Hybrid - New York City, 3 days a week

Job Type: Full-time

Reports to: Director of Strategic Growth

Jaan Health is a leading partner in transforming healthcare delivery, collaborating with health systems, medical groups, and large physician organizations. By leveraging our innovative AI-powered platform, Phamily, we enhance personalized, proactive care across diverse patient populations, improving clinical outcomes and generating sustainable revenue.

Role Overview

The Product Marketing Manager will spearhead the expansion of Phamily’s tech-driven care transformation services into the enterprise healthcare sector, including health systems and large physician networks. This pivotal role bridges Product, Marketing, and Sales, effectively communicating the value of Phamily’s AI-enhanced care management solutions to healthcare organizations.

In this capacity, the Product Marketing Manager will distill Phamily’s complex care management solutions into engaging, outcome-oriented messaging, demonstrating how our offerings integrate into provider environments. This role is crucial in assisting clinical and operational leaders in enhancing patient outcomes, optimizing care delivery, and driving revenue through proactive care initiatives. Responsibilities will include product and service launches, creating sales enablement resources, and maintaining consistent messaging across marketing and sales channels.

This position marks a new venture at Phamily, where we intend to blend traditional product marketing best practices with innovative AI strategies to create a superior, scalable approach from the ground up.

Key Responsibilities

  • Engage regularly with customers, prospects, and industry analysts to gather insights that refine positioning, guide product development, and uncover new opportunities.
  • Support enterprise deals through tailored positioning, objection handling, and competitive differentiation, while establishing a win-loss analysis program to enhance messaging and strategy.
  • Collaborate with Product, Solutions, and Business Intelligence teams to compile and present customer performance data and outcomes as compelling proof points (case studies, ROI data, clinical results), managing the project timelines for these initiatives.
  • Build and sustain a comprehensive content strategy to effectively communicate customer success stories.

About Jaan Health

Jaan Health is dedicated to revolutionizing healthcare through technology. Our mission is to empower healthcare providers with AI-driven tools that enhance patient care and operational efficiency. We partner with a diverse range of healthcare organizations to deliver personalized, scalable solutions that drive sustainable growth in clinical outcomes.

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