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Product Marketing Manager at Tabs | New York City

TabsNew York City, NY
On-site Full-time

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Experience Level

Manager

Qualifications

Ideal candidates will possess a strong background in product marketing, excellent communication skills, and a proven ability to translate complex technical concepts into clear customer benefits. A passion for innovation and a proactive approach to problem-solving are essential.

About the job

Tabs is an innovative AI-driven revenue platform tailored for contemporary finance and accounting teams. Our solution automates the entire contract-to-cash process, encompassing billing, collections, revenue recognition, and reporting, empowering teams to minimize manual tasks and enhance cash flow efficiency.

High-growth companies such as Cursor and Statsig trust Tabs to seamlessly generate invoices from contracts, reconcile payments in real-time, and ensure compliance with ASC 606 regulations.

Founded in 2023, Tabs has successfully secured over $91 million in funding from Lightspeed Venture Partners, General Catalyst, and Primary. Our headquarters is located in New York, where our team brings extensive expertise in finance and artificial intelligence.

About the Role

As the Product Marketing Manager, you will craft and implement the go-to-market strategy for Tabs’ revenue platform, emphasizing how integrations and ecosystem capabilities enhance the core product narrative. This role will be pivotal in shaping product positioning, orchestrating launches, and facilitating enablement to drive product adoption, increase revenue, and establish long-term differentiation in the market.

What You’ll Do

  • Lead the positioning, messaging, and differentiation efforts for Revenue and Reporting product lines, translating technical features into compelling customer value propositions.

  • Oversee comprehensive product launches: including launch planning, internal readiness, external messaging, content creation, and post-launch performance evaluation.

  • Collaborate closely with Product Managers (typically 2–3 PMs per PMM) to establish go-to-market strategies, prioritization, and launch timelines.

  • Develop impactful sales and customer enablement resources such as playbooks, battlecards, pitch decks, product one-pagers, and demo scripts.

  • Craft external marketing materials including website copy, product announcements, PR briefs, case studies, and campaign messaging.

  • Conduct market research, competitive intelligence, and win/loss analysis to guide roadmap priorities and product positioning.

  • Coordinate cross-functional go-to-market execution with Sales, Customer Success, Partnerships, and Marketing teams to ensure consistent messaging and measurable adoption.

About Tabs

Tabs is a pioneering AI-native revenue platform designed for modern finance and accounting teams, committed to simplifying workflows and optimizing financial operations.

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