About the job
Join a dynamic and innovative telecom company as a Digital Leader, where you will spearhead the strategy, adoption, and performance of consumer mobile applications and AI chatbot platforms.
Key Responsibilities
Lead the strategy, roadmap, and performance for the consumer app and AI chatbot initiatives.
Promote app adoption, enhance digital engagement, and facilitate self-service usage, transitioning customers from traditional stores and call centers to digital platforms.
Collaborate with business, product, CX, and technology teams to develop and prioritize the digital product roadmap.
Refine customer journeys, enhance personalization, and leverage automation to boost customer satisfaction (CSAT/NPS) and retention rates.
Work closely with IT and vendors to implement features, ensure optimal platform performance, and meet service level agreements (SLAs).
Utilize data and customer insights to track KPIs and continuously improve digital experiences.
Lead, mentor, and develop a talented team while managing resources and vendor relationships.
Requirements
Bachelor’s degree in Business, Marketing, or a related field.
10–12 years of experience in digital roles, including 6+ years in leadership positions.
Demonstrated success in driving digital channel adoption, engagement, and self-service platforms.
Experience acting as Product Owner for a customer-facing mobile application.
Familiarity with Generative AI assistants or AI chatbot solutions.
Deep understanding of customer experience (CX), user experience/user interface (UX/UI), product management, engineering, and Agile methodologies.
Strong stakeholder management skills, leadership capabilities, and a data-driven approach.

