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Product Lead - Digital Adoption & Engagement

CygnifySingapore
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Bachelor’s degree in Business, Marketing, or a related field. A strong digital background with 10–12 years of experience, including 6+ years in leadership roles. Proven track record in managing digital platforms, particularly customer-facing mobile apps, and experience with AI chatbot solutions.

About the job

Join a dynamic and innovative telecom company as a Digital Leader, where you will spearhead the strategy, adoption, and performance of consumer mobile applications and AI chatbot platforms.

Key Responsibilities

  • Lead the strategy, roadmap, and performance for the consumer app and AI chatbot initiatives.

  • Promote app adoption, enhance digital engagement, and facilitate self-service usage, transitioning customers from traditional stores and call centers to digital platforms.

  • Collaborate with business, product, CX, and technology teams to develop and prioritize the digital product roadmap.

  • Refine customer journeys, enhance personalization, and leverage automation to boost customer satisfaction (CSAT/NPS) and retention rates.

  • Work closely with IT and vendors to implement features, ensure optimal platform performance, and meet service level agreements (SLAs).

  • Utilize data and customer insights to track KPIs and continuously improve digital experiences.

  • Lead, mentor, and develop a talented team while managing resources and vendor relationships.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.

  • 10–12 years of experience in digital roles, including 6+ years in leadership positions.

  • Demonstrated success in driving digital channel adoption, engagement, and self-service platforms.

  • Experience acting as Product Owner for a customer-facing mobile application.

  • Familiarity with Generative AI assistants or AI chatbot solutions.

  • Deep understanding of customer experience (CX), user experience/user interface (UX/UI), product management, engineering, and Agile methodologies.

  • Strong stakeholder management skills, leadership capabilities, and a data-driven approach.

About Cygnify

Cygnify is an innovative telecommunications company dedicated to enhancing customer experiences through cutting-edge technology. We are committed to driving digital transformation and fostering engagement through our advanced mobile applications and AI solutions.

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