About the job
Job Title: Principal Product Marketing Manager
Location: Mountain View, CA - Atlanta, GA | Hybrid
About Us:
WitnessAI is an innovative AI security and governance platform that enterprises rely on to oversee and safeguard all AI activities. Our solution provides comprehensive, network-level visibility into every interaction, encompassing both employees and autonomous agents, even within native applications where traditional tools fall short. Unlike conventional security measures that depend on outdated keywords, our platform comprehends intent, enabling intelligent policies that mitigate emerging threats such as prompt injection while enhancing productivity. WitnessAI redefines security from a hindrance to a facilitator of your AI strategy, serving as the confidence layer for enterprise AI.
The Role
We are in search of a skilled Product Marketing Manager to shape the unified AI security and governance sector and position WitnessAI as the preeminent leader in this space. You will be responsible for crafting the product narrative and positioning, executing go-to-market strategies, and engaging with industry analysts.
The AI security market is in its infancy. Buyers are still determining their evaluation criteria for AI security, and industry analysts are drafting initial market guides. This role presents a unique opportunity to influence how buyers conceptualize the problem, set evaluation standards, and ensure that WitnessAI establishes the benchmark.
This position is for an individual contributor and reports to the Head of Product Marketing. You will be required to be present at our Mountain View HQ office twice a week.
What You'll Do
- Messaging and Positioning: Define category positioning, develop the messaging framework, and create the evaluation criteria that buyers will utilize.
- Product Launches: Manage product launches from start to finish; we ship frequently. Take ownership of go-to-market strategies for new features, including messaging, enablement, and performance measurement.
- Sales Enablement: Develop tools that assist sales representatives in articulating differentiators and closing enterprise deals, including training materials, talking points, and objection handling strategies.
- Scale Thought Leadership: Produce high-quality content that drives the sales pipeline, including whitepapers, solution briefs, web content, and campaign assets.
- Market and Competitive Research: Conduct buyer research, win/loss analysis, and competitive intelligence, feeding insights back to product and sales teams.
- Channel and Partnerships: Support partner marketing initiatives and co-selling strategies through enablement and positioning.
- Executive and External Presence: Lead analyst relations and engage with industry experts.

