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Principal Product Manager for AI Growth Activation and Partnerships

Asana, Inc.Vancouver, BC
Hybrid Full-time $211K/yr - $269K/yr

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Experience Level

Manager

Qualifications

Your key achievements will include: Defining and owning Asana's LLM acquisition strategy, influencing how Asana is presented in ChatGPT, Claude, and Gemini as users start their workflows via conversational AI interfaces and pioneering acquisition patterns that do not currently exist. Leading product strategy and execution for integrations with OpenAI, Anthropic, and Google, working closely with our Business Development team to define partnership strategies while managing the end-to-end user experience that promotes acquisition through these channels. Designing and optimizing the LLM-to-trial journey, creating experiments and features that convert users who discover Asana via LLM interfaces. Owning and achieving growth KPIs, including new user acquisition through LLM channels, LLM-to-trial conversion rates, activation rates for LLM-sourced users, and overall user satisfaction.

About the job

The Product Management team at Asana is at the forefront of shaping our product strategy and implementation, adeptly transforming customer insights and opportunities into an inspiring roadmap. We collaborate seamlessly across departments to deliver solutions that significantly enhance team productivity and collaboration. Our mission is to redefine the Work Management category and innovate new methodologies for teams to work more efficiently while embracing the larger purpose behind their efforts. The team works closely with Engineering, Design, User Experience Research, and Data Science, alongside Marketing, Sales, Support, and Go-To-Market teams to launch outstanding products. You will be involved in a range of product functions, from strategy to execution to process optimizations — conceptualizing, launching, and refining Asana for millions of teams globally.

We seek a Principal Product Manager to spearhead Asana's growth strategy as users increasingly engage with software through LLM interfaces such as ChatGPT, Claude, and Gemini. With millions of knowledge workers initiating their tasks in conversational AI tools, we are at a pivotal moment in how productivity software is accessed by users. You will be responsible for developing Asana's acquisition strategy for these emerging LLM-driven channels.

In your role within the Product-Led Growth (PLG) organization, you will influence how new users discover, learn about, and begin using Asana through third-party LLM platforms. You will cultivate vital partnerships with OpenAI, Anthropic, and Google, shaping both strategy and execution to seize this extensive opportunity.

This position is based in our Vancouver office, following an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday, while Wednesdays are generally reserved for remote work. Remote work on Fridays may vary based on your specific role and team collaborations. Your recruiter will provide more details regarding in-office expectations during the interview process.

About Asana, Inc.

At Asana, we are dedicated to enhancing team productivity through innovative work management solutions. Our collaborative environment fosters creativity and drives us to rethink how teams operate, ensuring that they can focus on what truly matters. Join us as we push the boundaries of productivity software and empower teams worldwide.

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