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Paid Media Strategist

wordbankLondon, Greater London, United Kingdom
On-site Contract

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Experience Level

Mid to Senior

Qualifications

Qualifications:Proven experience in digital marketing, particularly in paid media strategies. Strong analytical skills to assess campaign performance and derive actionable insights. Excellent communication and interpersonal skills for effective client relationship management. Ability to work independently and make decisions in a fast-paced environment. Experience with major advertising platforms such as Meta, TikTok, YouTube, and Amazon Ads. Familiarity with the entertainment industry is preferred.

About the job

Wordbank is looking for a Paid Media Strategist to join the team in central London. This is a six-month, full-time contract working with leading entertainment brands, including Hasbro and Sony.

Role Overview

This position focuses on driving attention and engagement in the streaming and entertainment sector. The Paid Media Strategist acts as both a cultural expert and a strategic leader, connecting advanced programming with strong customer experiences to grow TVOD and FAST viewership. The role combines campaign strategy, digital account development, and entrepreneurial thinking to support the expansion of Wordbank’s digital services for streaming over the next year.

Expect to draw on deep experience in streaming and entertainment campaigns, blending analytical skills with hands-on execution. The strategist goes beyond campaign management, shaping and refining strategies while communicating proactively and making decisive calls. A strong track record, sound judgment, and comfort with technology are essential as Wordbank prepares digital marketing services for the future.

This contract is based in the heart of London’s entertainment sector, with work taking place onsite at the central office.

Key Responsibilities

  • Account & Partner Management: Design and implement global paid account strategies, taking full ownership of a client portfolio. Build and maintain strong client partnerships, translate complex paid media landscapes into clear narratives, and lead client reviews with strategic insights. Proactively spot risks and identify opportunities for growth that align with both client and Wordbank objectives.
    Target: Achieve a 4.5+ CSAT score.
  • Paid Media Strategy & Execution: Develop and execute international, multi-channel paid media and social advertising strategies. Own the strategic direction and performance ROI for clients, leading and optimizing significant paid media campaigns across platforms such as Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements. The client base is approximately 75% media and entertainment, 25% cross-industry. Promote automation and ongoing workflow improvements to boost efficiency.
    Target: Ensure client ROI and meet SLA metrics.

About wordbank

wordbank is a dynamic digital marketing agency focused on delivering innovative solutions for the entertainment industry. With a commitment to excellence and a passion for creativity, we partner with leading brands to drive success in an increasingly competitive market.

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