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Mid-Senior Social Media Manager

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Qualifications Proven experience in social media management, particularly within the sports or betting sectors. Strong understanding of social media strategy, community engagement, and content creation. Ability to analyze social media metrics to drive data-informed decisions. Exceptional communication and collaboration skills to work effectively with cross-functional teams. Creative thinker with a passion for sports and betting culture.

About the job

About the Role

We are seeking a talented Mid-Senior Social Media Manager to spearhead our social media strategy and execution across SportyBet, Football.com, and SportyTV. This role will emphasize sports betting content, growth loops, and a performance-oriented approach to social media.

Your mission will be to cultivate a vibrant social presence that is fast, local, relevant, and impactful while ensuring that our content fosters community growth and meets business objectives.

This is a hands-on position that grants you substantial ownership: you will closely collaborate with teams across Marketing, Product, Brand, Design, Content, BI, and Country sectors, merging creativity with strategic performance insights.

Key Responsibilities

Social Strategy & Execution

  • Develop and implement social strategies for SportyBet, Football.com, and SportyTV in alignment with global brand guidelines and priorities.

  • Manage the social calendar for significant football events (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.).

  • Transform football and betting narratives into compelling daily content that engages and drives conversation.

Content & Community Engagement

  • Create and distribute content across various platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).

  • Oversee community interactions: comments, DMs, escalations, sentiment analysis, and moderation.

  • Produce real-time content during match days, breaking news, controversies, memes, and trending topics.

Betting-Centric Storytelling

  • Lead the creation of engaging betting-first content: odds highlights, accumulators, unique betting angles, live betting excitement, rivalries, and fan interactions.

  • Ensure all betting content is captivating, on-brand, compliant, and designed to convert without appearing generic or overly promotional.

  • Collaborate with internal teams to support major product launches and campaigns.

Brand Growth for SportyTV & Football.com

  • Contribute to Sports Media storytelling through SportyTV and Football.com formats, including highlight narratives, football culture content, commentary-driven moments, and personality-led publishing.

  • Assist in scaling repeatable content series with strong audience retention and community engagement.

Collaboration with Creators, Partnerships & Local Relevance

  • Engage with influencers, creators, tipsters, and sports personalities to enhance reach and credibility.

About Sporty Group

Sporty Group is a leading innovator in the sports betting industry, dedicated to providing engaging and relevant content across multiple platforms. With brands like SportyBet, Football.com, and SportyTV, we aim to enhance the sports experience for fans and bettors alike.

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