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Mid-Level Marketing Manager - Email and SMS Strategy

Activate TalentRemote — Brazil
Remote Full-time

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Experience Level

Mid to Senior

Qualifications

Must-Have:Experience & Background• 3–6 years of experience in email, SMS, or lifecycle marketing, ideally within e-commerce or consumer-focused brands. • Proven success in executing conversion-driven campaigns that foster engagement, retention, and revenue growth. • Practical experience managing marketing calendars, promotional activities, and seasonal campaigns. Technical & Platform Skills• Proficiency with marketing platforms such as Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, or similar tools. • Strong understanding of audience segmentation, automation processes, customer journeys, and A/B testing methodologies. • Comfortable utilizing analytics dashboards and performance reporting tools. • Basic design skills using Canva, Figma, or Adobe tools, with the ability to effectively communicate with designers. Marketing & Analytical Capability• Solid understanding of direct-response marketing principles, conversion optimization strategies, and lifecycle marketing. • Ability to analyze KPIs (open rates, CTR, CVR, revenue per send) and translate insights into actionable optimization strategies. • Strong copywriting skills with the ability to create engaging and brand-consistent messaging. Working Style & Soft Skills• Exceptionally organized with a proactive approach to project management.

About the job

Job Title: Mid-Level Marketing Manager
Job Type: Full-time / Remote
Work Hours: PST (Pacific Standard Time)

Job Overview:

We are seeking a proactive and skilled Mid-Level Marketing Manager to lead our client's email and SMS marketing initiatives. You will have the autonomy to shape the marketing strategy, oversee execution, and analyze performance metrics while managing a comprehensive marketing calendar. In this position, your hands-on approach and strategic mindset will be pivotal in crafting impactful, conversion-driven campaigns that enhance customer engagement, boost retention, and drive revenue growth throughout the customer journey.

Responsibilities:

Email & SMS Ownership

• Plan, create, design, schedule, and optimize all email and SMS marketing campaigns from start to finish.
• Manage audience segmentation, automation flows, and promotional messages.
• Conduct ongoing testing of subject lines, creative assets, and messaging to enhance performance.

Marketing Calendar & Campaign Planning

• Develop and maintain monthly and seasonal marketing calendars.
• Conceptualize campaigns aligned with product launches, promotions, and key retail events.
• Ensure cross-channel alignment and timely execution of marketing activities.

Creative & Copy Execution

• Craft clear and compelling marketing copy focused on conversions.
• Create basic campaign graphics or collaborate with designers when necessary.
• Translate strategic objectives into actionable creative directions.

Performance & Optimization

• Track key performance indicators such as open rates, click-through rates, conversions, and revenue attribution.
• Provide insights and recommendations to continually optimize campaign performance.

About Activate Talent

Activate Talent is dedicated to connecting top talent with innovative companies. We provide strategic marketing solutions that empower brands to enhance their engagement and drive growth.

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