Qualifications
Key Responsibilities:Collaborate with the Head of Brand to devise media strategies aligned with our brand awareness and growth objectives in the Australian landscape. Lead media planning and execution for awareness-driven campaigns across digital platforms, publisher environments, and select offline channels. Nurture partnerships with media agencies, vendors, publishers, and platforms to secure impactful placements and optimize media awareness investments. Monitor campaign performance, analyzing vital metrics such as reach, frequency, engagement, traffic uplift, and channel-level visibility contributions. Offer insights and recommendations to refine media plans, enhancing campaign efficacy and overall media investment efficiency. Assist in developing media plans for brand-awareness campaigns and integrated cross-channel initiatives. Coordinate timelines, budget management, and cross-channel delivery to ensure seamless campaign execution. Collaborate with internal and external creative teams to adapt assets for diverse media environments, ensuring brand consistency. Discover emerging awareness opportunities across publishers, creators, sponsorship environments, and investor communities to amplify moomoo’s visibility in Australia. Requirements:Bachelor’s degree in Marketing, Communications, Business, or a related field. A minimum of 3 years of experience in media planning, integrated campaigns, brand marketing, or digital media supporting awareness initiatives. Demonstrated success in managing cross-channel media campaigns. Strong comprehension of media buying processes, encompassing budgeting, placement strategies, and campaign optimization. Proficient in working with campaign performance dashboards and awareness metrics.
About the job
Join our dynamic team at moomoo as a Media Planner, where you will play a key role in enhancing our media planning and awareness-driven campaigns across Australia.
In this position, you will be tasked with strategizing, purchasing, and optimizing media across various digital platforms, publisher environments, and out-of-home (OOH) opportunities to elevate our brand presence and stimulate growth among Australian investors.
You will partner closely with our brand, marketing, and creative teams to transform brand strategies into impactful media plans focused on brand awareness. Your goal will be to ensure campaigns are executed punctually, within budget, and yield actionable performance insights.
This role is part of our Brand team and emphasizes the execution of awareness-centric brand campaigns rather than performance-oriented media buying, aimed at boosting moomoo’s visibility within the Australian investment community.
While experience in financial services, FinTech, banking, or investment platforms is preferred yet not required, your expertise will significantly contribute to our growth journey.
About moomoo
Moomoo is an innovative financial services platform dedicated to empowering investors across Australia. With a strong focus on technology and user experience, we aim to enhance financial literacy and accessibility for all.