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Marketing Operations Specialist

On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsStrong organizational skills and attention to detail. Proficiency in CRM and marketing automation tools. Excellent collaboration and communication skills. Ability to analyze data and generate insights for continuous improvement. Previous experience in marketing operations is a plus.

About the job

About Us

At Heidi, we believe that healthcare deserves a seamless and profoundly human touch. We are pioneering an AI Care Partner designed to work hand-in-hand with clinicians, transforming the way care is delivered.

Our diverse team, comprising doctors, engineers, designers, researchers, and creative minds, is dedicated to developing tools that empower clinicians to concentrate on what truly matters: their patients.

In just a year and a half, Heidi has reclaimed over 18 million hours for healthcare professionals, facilitating 73 million patient visits across 116 countries. Currently, our technology supports more than two million patient visits weekly worldwide.

With nearly $100 million in funding, we are rapidly expanding across the US, UK, Canada, and Europe, collaborating with top health systems like NHS, Beth Israel Lahey Health, and Monash Health.

Your Role

As the Marketing Operations Specialist, you will play a crucial role in ensuring that Heidi's go-to-market engine operates efficiently on a daily basis. You will be instrumental in executing, maintaining, and continuously enhancing our marketing systems, campaigns, and data, allowing our teams to operate swiftly and confidently.

This position is perfect for an organized and detail-oriented professional who thrives in a supportive role, enabling others to excel. You will collaborate closely with Marketing, Sales, RevOps, and GTM teams to facilitate campaign delivery, uphold system integrity, and guarantee accurate reporting and lead flow throughout the sales funnel.

Positioned within the RevOps function, your focus will be on execution, support, and optimization, ensuring strong foundations, swift issue resolution, and well-documented, repeatable processes.

Key Responsibilities

Campaign & Marketing Operations Support

  • Assist in executing multi-channel marketing campaigns utilizing CRM and automation platforms.

  • Develop, update, and maintain top-of-funnel (TOFU) and middle-of-funnel (MOFU) nurture workflows, ensuring precise targeting, timing, and transition to Sales.

  • Support event-driven campaigns, aiding lead capture, data enrichment, and follow-up automation. Maintain campaign dashboards and standard reports to ensure stakeholders have clear visibility into performance.

  • Ensure campaign naming conventions, tracking, and structure adhere to global standards.

About Heidi Health

Heidi is revolutionizing healthcare with innovative AI solutions that foster a continuous and human-centered approach to care. Our growing team is dedicated to empowering clinicians and enhancing patient experiences.

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