About the job
About Ping Identity:
At Ping Identity, our mission is to create secure and seamless digital experiences for every user, empowering them with digital freedom. This philosophy isn't just for our customers; it's the heartbeat of our company culture. Individuals join us not just to work, but to actively contribute to a culture that celebrates digital freedom.
Our advanced cloud identity platform enables users to shop, work, bank, and connect with confidence, eliminating friction and fear.
While safeguarding digital identities is central to our technology, valuing individual identities is fundamental to our culture. We champion every identity. One of our core values, Respect Individuality, encourages us to embrace diversity, empowering you to bring your true self to work.
Headquartered in Denver, Colorado, we have a global presence with offices and employees worldwide, serving major enterprises, including over half of the Fortune 100. At Ping Identity, we are reshaping the perception of cybersecurity, digital experiences, and identity and access management.
Marketing Operations Program Manager
We are on the lookout for a dynamic Marketing Operations Program Manager to become a vital part of our Marketing Operations team. In this pivotal role, you will be responsible for driving the operational framework of our marketing strategy—integrating data, systems, and processes to facilitate effective execution and informed decision-making. You'll operationalize vital frameworks such as Ideal Customer Profile (ICP) and Marketing Qualified Accounts (MQA), lead cross-functional initiatives, and enhance processes that fuel a high-performing, account-centric marketing organization.
Your Responsibilities:
- Implement and operationalize Ping’s Ideal Customer Profile (ICP) across various systems, segmentation, territory design, and target account strategies.
- Define, implement, and scale the Marketing Qualified Account (MQA) framework in collaboration with Analytics, RevOps, and IS.
- Facilitate the transition from lead-based to account- and buying group–centric marketing across platforms like Salesforce, Marketo, and 6sense.
- Oversee the end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots).
- Serve as an internal consultant for Marketing, tackling ambiguous, high-priority projects and driving them to completion.

