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Marketing Operations Manager - 1 Year Contract

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in marketing operations, preferably within the tech or healthcare sector. Strong understanding of marketing automation tools and CRM systems, particularly Salesforce and Pardot. Excellent analytical skills and experience in data-driven decision making. Ability to thrive in a fast-paced, high-growth environment. Exceptional communication and collaboration abilities.

About the job

About League
 

Established in 2014, League stands out as the premier healthcare consumer experience (CX) platform, leveraging artificial intelligence (AI) to connect with over 63 million individuals globally. Our platform empowers payers, providers, and consumer health partners to deliver highly engaging healthcare solutions that demonstrably enhance health outcomes. Having secured over $285 million in venture capital funding, League is proud to support the digital transformation of esteemed healthcare brands such as Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary: 

The Marketing Operations Manager will play a pivotal role in collaborating with our Demand Generation, Growth, Sales, and RevOps teams. This position is centered around optimizing our marketing technology stack, ensuring data integrity, and facilitating the efficient scaling of our campaigns. You will oversee the entire marketing operations ecosystem, driving effective demand generation and implementing League's account-based marketing (ABM) strategy through strong data foundations, scalable campaign execution, and detailed reporting for pipeline, attribution, and optimization.

This role is hands-on and execution-focused, ideal for an individual who excels in a dynamic, high-growth setting.

Your Responsibilities: 

Marketing Technology & Automation

  • Administer and optimize League’s marketing technology stack: Salesforce, Pardot, Demandbase, Qualified, and Adobe Bizible
  • Develop, maintain, and enhance automated workflows, scoring models, and segmentation frameworks in Pardot.
  • Ensure seamless lead routing, enrichment, and data synchronization between marketing and sales systems.
  • Manage integrations, resolve technical issues, and collaborate with IT and RevOps as necessary.

Analytics, Reporting and Attribution

  • Design and maintain dashboards and reports for marketing performance, pipeline contribution, and ROI.
  • Oversee multi-touch attribution modeling through Adobe Bizible.

About League Inc.

League Inc. is a pioneering healthcare consumer experience platform established in 2014, dedicated to transforming healthcare interactions through advanced AI technology. With a mission to enhance health outcomes for millions globally, League partners with leading health organizations to deliver personalized and impactful solutions.

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