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Marketing Manager - Digital Experience and Customer Experience

INEOS AutomotiveLondon, England, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

Proven experience in digital website operations, optimization, and development across multiple markets and languages. Expertise in CRM systems, including developing automated decision programs for nurturing prospects and retaining customers. Self-motivated and proactive, capable of driving progress with minimal supervision. Strong knowledge of global multi-market website optimization and content development. Excellent project management skills with the ability to prioritize effectively. Adept at adapting to fast-paced environments and shifting business dynamics. Outstanding communication skills, bridging the gap between technical and non-technical teams.

About the job

INEOS Automotive has built a reputation for direct, practical innovation in the automotive industry. From the initial vision of a no-nonsense 4x4, the company now delivers vehicles like the Grenadier to customers worldwide and is developing the Quartermaster double cab pickup. Partnerships with established industry leaders and a dedicated global team have fueled this progress.

The company values determination and a willingness to challenge norms. With a diverse team of around 1,500 people representing 44 nationalities across 10 locations, collaboration and a drive to achieve ambitious goals are central to the culture.

Role overview

The Marketing Manager for Digital Experience and Customer Experience will shape and execute the global strategy for INEOS Automotive’s digital presence. This role centers on optimizing the website and CRM systems to meet customer expectations, support the consideration process, and drive conversions such as test drive bookings, quote requests, finance inquiries, and dealer contacts.

What you will do

  • Develop and refine digital experience strategies that support business growth.
  • Implement and manage global customer experience initiatives.
  • Increase website conversion rates and improve key performance indicators.
  • Track and analyze website health metrics, including SEO, bounce rates, and user engagement.
  • Work closely with agency partners to ensure effective project delivery.
  • Oversee email marketing performance and manage automated messaging within resource limits.
  • Lead digital marketing campaigns and drive lead generation activities.

Requirements

  • Experience managing digital website operations, optimization, and development for multiple markets and languages.
  • Strong background in CRM systems, including building automated programs for prospect nurturing and customer retention.
  • Self-driven and proactive, able to move initiatives forward independently.
  • Knowledge of optimizing global, multi-market websites and developing effective content.
  • Proven project management abilities and skill in prioritizing tasks.
  • Comfortable adapting to changing business needs and environments.
  • Excellent communication skills, able to connect technical and non-technical teams.

This position is based in London, England, United Kingdom.

About INEOS Automotive

INEOS Automotive is a pioneering company on a mission to create a world-class 4X4 vehicle. From concept to production, we have established ourselves as a key player in the automotive industry, delivering innovative solutions and exceptional vehicles to our global customer base.

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