About the job
INEOS Automotive has built a reputation for direct, practical innovation in the automotive industry. From the initial vision of a no-nonsense 4x4, the company now delivers vehicles like the Grenadier to customers worldwide and is developing the Quartermaster double cab pickup. Partnerships with established industry leaders and a dedicated global team have fueled this progress.
The company values determination and a willingness to challenge norms. With a diverse team of around 1,500 people representing 44 nationalities across 10 locations, collaboration and a drive to achieve ambitious goals are central to the culture.
Role overview
The Marketing Manager for Digital Experience and Customer Experience will shape and execute the global strategy for INEOS Automotive’s digital presence. This role centers on optimizing the website and CRM systems to meet customer expectations, support the consideration process, and drive conversions such as test drive bookings, quote requests, finance inquiries, and dealer contacts.
What you will do
- Develop and refine digital experience strategies that support business growth.
- Implement and manage global customer experience initiatives.
- Increase website conversion rates and improve key performance indicators.
- Track and analyze website health metrics, including SEO, bounce rates, and user engagement.
- Work closely with agency partners to ensure effective project delivery.
- Oversee email marketing performance and manage automated messaging within resource limits.
- Lead digital marketing campaigns and drive lead generation activities.
Requirements
- Experience managing digital website operations, optimization, and development for multiple markets and languages.
- Strong background in CRM systems, including building automated programs for prospect nurturing and customer retention.
- Self-driven and proactive, able to move initiatives forward independently.
- Knowledge of optimizing global, multi-market websites and developing effective content.
- Proven project management abilities and skill in prioritizing tasks.
- Comfortable adapting to changing business needs and environments.
- Excellent communication skills, able to connect technical and non-technical teams.
This position is based in London, England, United Kingdom.

