companyVerve Group logo

Marketing Manager - Adtech

Verve GroupNew York City, New York, United States
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Manager

Qualifications

What You Bring to the TeamA minimum of 3-5 years of relevant B2B marketing experience, including several years dedicated to product or field marketing within the ad tech industry. A background in media agencies, ad marketplaces, or demand-side platforms with proven experience managing relationships on the buy or sell side. Exceptional interpersonal skills, with the capacity to influence and collaborate effectively across various departments. Outstanding verbal and written communication skills, with a strong focus on delivering impactful messaging.

About the job

About Us

At Verve, we are pioneering an innovative approach to advertising that prioritizes efficiency and privacy. Our integrated ecosystem merges demand and supply technologies, transforming data, media, and technology into actionable insights that drive growth for advertisers and publishers alike. With a global presence across 30 offices, we cater to progressive advertising clients, garnering trust from over 90 of the top 100 advertisers in the United States and 4,000 publishers worldwide. To learn more, visit www.verve.com.


Your Opportunity

We are on the lookout for a dynamic and driven Marketing Manager to enhance our Marketing team in New York. The ideal candidate will possess extensive experience in product or field marketing and will have a robust understanding of the ad tech landscape, particularly in marketplace products. This role focuses on amplifying our brand presence, increasing our regional influence, and solidifying our status as a frontrunner in the cross-screen advertising marketplace across the US, collaborating closely with our commercial leadership.


Key Responsibilities

  • Strategize and execute go-to-market (GTM) plans for Marketplace ad products across both buy- and sell-side channels in the US.

  • Collaborate with product marketing to expand tier 1 demand-side platforms (DSPs) and publisher partnerships through targeted account-based strategies utilizing a blend of paid and organic approaches.

  • Work alongside product marketing and business intelligence teams to derive insights on consumer behavior, purchasing, and selling trends to establish thought leadership.

  • Spot content opportunities to bolster Verve’s category leadership and enhance our share of voice.

  • Curate a quarterly thought leadership catalog and produce concise content (blogs, social media posts) to support commercial endeavors.

  • Oversee the planning, execution, and programming of key local events, sponsorships, and speaking engagements.

  • Identify unique collaboration opportunities with selected partners, including events, blogs, press releases, webinars, and case studies.

  • Manage relationships with the IAB (US) and other industry organizations, directing content and event activation efforts.

About Verve Group

Verve is revolutionizing the advertising landscape with a focus on privacy and efficiency. We combine cutting-edge technology, data, and media to create a seamless experience for advertisers and publishers. Trusted by leading brands and thousands of publishers worldwide, Verve is committed to driving success and growth in the advertising industry.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.