Marketing Co-op - Spring/Summer Term

Join our dynamic team at accord as a Senior Demand Generation Manager, where you will play a pivotal role in driving our marketing strategies and enhancing our lead generation efforts. This position is ideal for a strategic thinker who is passionate about utilizing data-driven insights to optimize our marketing campaigns and foster growth.

At Relay, we are revolutionizing the digital banking experience for self-made entrepreneurs, equipping them with the essential tools and insights to manage their finances effectively. Our platform is designed to eliminate financial uncertainty, transforming cash flow management from a daunting task into a clear pathway for sustainable business success.As a pivotal player in our growth strategy, the Senior Demand Generation Manager will spearhead initiatives to engage and convert key partners within the accounting and bookkeeping sectors. You will be responsible for crafting and executing comprehensive demand generation programs that create awareness, stimulate engagement, and drive qualified leads from the initial touchpoint through to revenue realization.This role requires a deep understanding of our target audience and the development of innovative strategies and playbooks that resonate with this high-value segment. You will collaborate closely with Sales, RevOps, Events, and other cross-functional teams to translate our strategic vision into measurable outcomes.Key Responsibilities:Lead the full-funnel strategy, channel selection, nurturing processes, and conversion tactics for partner acquisition focused on the accounting and bookkeeping niche.Coordinate cross-departmental efforts to design, launch, and optimize multi-channel lead acquisition campaigns, including email, events, webinars, paid social, and Account-Based Marketing (ABM) initiatives.Gain in-depth knowledge of Relay's product offerings and align your demand generation initiatives with our product vision and Ideal Customer Profile (ICP).Work alongside Sales and RevOps teams to create and refine the lead handoff process, leveraging conversion data and feedback to enhance funnel efficiency and drive revenue growth.Collaborate with the Events and Community team to promote Relay's partner program and enhance the visibility of partner resources and benefits.Define metrics such as Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL), and monitor the performance of the sales-assisted channel, providing insights on effective strategies.

About Metergy Solutions Inc.Metergy Solutions Inc., a leader in submetering technology with an impressive 45-year history, embodies the dynamic spirit of a startup while maintaining a robust, recession-proof business model. We are committed to reducing carbon emissions through innovative solutions.Our pioneering Submetering as a Service (SaaS) model empowers clients to achieve significant reductions in energy consumption—up to 40%—while generating long-term recurring revenue. With over 900,000 contracted meters and more than 4 million utility bills issued annually, we are recognized as the top submeter provider in both New York and Canadian markets.As a proud portfolio company of Brookfield Infrastructure Partners, we benefit from substantial capital access and global expertise in infrastructure investment.Our MissionWe aim to deliver accurate and reliable utility consumption data to building owners and occupants. At Metergy, we value our team members and foster an environment where they are encouraged to excel. Recognized as a Great Place to Work for the second consecutive year, we are dedicated to creating a respectful and inclusive workplace.

At Tali AI, we are dedicated to developing innovative products designed to address the pressing challenges faced by clinicians today. Our Approach: Leveraging our AI-powered medical assistant, we alleviate the administrative burdens that clinicians encounter, allowing them to devote more time to patient care. This shift not only enhances accessibility but also fosters a more empathetic and sustainable healthcare environment. Join us in revolutionizing the healthcare landscape, as we support thousands of clinicians across Canada and the U.S., facilitating millions of patient interactions each year and reclaiming over 10 hours of clinicians' time weekly for what truly matters—patient care.We are searching for a proactive Demand Generation Manager to design and expand the systems that attract new healthcare organizations into our marketing funnel. In this role, you will spearhead campaign strategies, craft compelling narratives, and drive experimentation, transforming insights into effective campaigns that boost brand awareness, generate qualified traffic, and increase signups. Collaboration will be key as you work closely with our Marketing Manager, Paid Marketing Specialist, and VP of Sales to align on strategy and execution.

We are seeking a passionate and results-driven Demand Generation Marketing Manager to join our dynamic team at financeit. In this pivotal role, you will spearhead our marketing initiatives aimed at generating demand for our innovative financial solutions. You will be responsible for developing and executing strategic marketing plans that align with our business objectives, driving customer engagement, and enhancing brand awareness.Your expertise in digital marketing, lead generation, and analytics will be crucial as you work collaboratively with cross-functional teams to optimize our campaigns. If you are a creative thinker with a proven track record in demand generation, we would love to hear from you!

Role Overview leagueinc is looking for a Demand Generation Specialist based in Toronto, Canada. This role focuses on building and refining marketing campaigns to attract new customers and keep current ones engaged. What You Will Do Design and launch demand generation campaigns that support growth goals Implement and manage campaign workflows from start to finish Analyze campaign performance using data and metrics Adjust strategies and tactics to improve results and reach What Helps You Succeed Experience creating and optimizing marketing campaigns Strong analytical skills for measuring campaign effectiveness Ability to balance multiple projects and deadlines

Join Our Team at FeatheryFeathery is a pioneering company that streamlines data intake processes for the insurance and wealth management sectors. Leading industry players trust Feathery to enhance critical workflows such as underwriting, client onboarding, and automated account setups.As we experience rapid revenue growth and increased demand from enterprises, we are expanding our go-to-market strategy to drive pipeline growth and accelerate advancements across financial services.Why We’re Expanding Our TeamTo maintain our momentum, it is crucial to generate high-quality leads across enterprise accounts. We are seeking a Demand Generation Marketer who will spearhead our pipeline generation efforts across multiple channels. This role is perfect for someone who excels at both strategic planning and hands-on execution — a dynamic individual capable of crafting campaigns, rapidly testing ideas, and delivering measurable revenue impact.You will collaborate closely with Product Marketing, Sales, and Leadership to convert our positioning into effective programs that attract, engage, and convert ideal customers.Role OverviewIn this high-responsibility position, your duties will include:Creating and executing multi-channel demand generation strategiesDeveloping and optimizing campaigns for performanceConducting experiments across various audiences, messaging, and channelsMaintaining close alignment with the sales and product marketing teamsYou will oversee the entire demand generation engine — from campaign strategy and execution to assessing pipeline impact.Your ResponsibilitiesCampaign Strategy & ExecutionDesign and implement multi-channel campaigns involving outbound, paid, content, events, and partnershipsCreate programs that yield qualified leads within target accounts in the insurance and wealth management sectorsTransform product positioning into impactful campaigns and messagingManage campaign calendars, ensuring synchronization with product launches and go-to-market prioritiesPipeline Generation & GrowthGenerate inbound and outbound pipeline through innovative and data-driven initiativesCollaborate with SDRs and AEs to enhance account-based and outbound strategiesOptimize conversion rates across the sales funnel — from awareness to pipeline and revenue

At Lyft, we strive to serve and connect people through innovative transportation solutions. We foster an inclusive workplace where every team member can thrive and contribute to our mission.Lyft Business is revolutionizing organizational transportation. Whether it's healthcare systems facilitating patient appointments, educational institutions ensuring safe campus mobility, or transit agencies addressing first-and-last-mile challenges, we are tackling significant transportation issues for businesses and communities across the country. As we expand our Self Serve business, we are seeking a Demand Generation Manager to drive our growth strategy.In this pivotal role, you will design and implement our demand generation strategy, overseeing every stage from awareness to nurturing, activation, and upselling. Collaborating with an agency, you will manage a substantial paid media budget, engage with various sectors including healthcare, education, and transit, and work closely with Product and Sales teams to enhance the customer journey and maximize lead generation.

Since its inception, Fivetran has been dedicated to simplifying data access, making it as effortless and dependable as electricity. Our innovative technology ensures that customer data is seamlessly integrated into their data warehouses, ready for analysis without the need for engineering or maintenance. We take pride in empowering organizations to harness their data effectively every day.About the RoleFivetran is at the forefront of building data pipelines that fuel the modern data stack for a multitude of companies.This is an exceptional chance for a digitally adept demand generation marketer to take charge of high-impact channels and transform them into powerful pipeline generators.This position is not focused on maintaining the status quo; instead, it’s about creating something outstanding: a webinar and G2 program that exemplifies excellence, driven by creativity, insatiable curiosity, and a commitment to continuous improvement. You will experiment, iterate, and work closely with partners, product marketing management, and product teams to elevate our standards while constantly seeking innovative lead generation channels to integrate and scale. When faced with ambiguity, you will proactively navigate and find solutions.You will be the architect and executor of a diverse webinar program that includes owned, sponsored, and partner events; the key influencer behind Fivetran’s reputation on G2; and the strategist pushing our digital advertising initiatives to new levels. You will take full ownership of every aspect, from strategy and execution to performance analysis.If you thrive on performance metrics, enjoy converting data into actionable insights, and seek accountability for real pipeline outcomes, this role is tailored for you.This is a full-time, hybrid position available in our Toronto or Dublin offices. Our hybrid model combines the flexibility of remote work with in-person collaboration, requiring two days in the office each week to foster team connections and development.

About League Established in 2014, League stands out as the premier healthcare consumer experience (CX) platform, leveraging artificial intelligence (AI) to connect with over 63 million individuals globally. Our platform empowers payers, providers, and consumer health partners to deliver highly engaging healthcare solutions that demonstrably enhance health outcomes. Having secured over $285 million in venture capital funding, League is proud to support the digital transformation of esteemed healthcare brands such as Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.Position Summary: The Marketing Operations Manager will play a pivotal role in collaborating with our Demand Generation, Growth, Sales, and RevOps teams. This position is centered around optimizing our marketing technology stack, ensuring data integrity, and facilitating the efficient scaling of our campaigns. You will oversee the entire marketing operations ecosystem, driving effective demand generation and implementing League's account-based marketing (ABM) strategy through strong data foundations, scalable campaign execution, and detailed reporting for pipeline, attribution, and optimization.This role is hands-on and execution-focused, ideal for an individual who excels in a dynamic, high-growth setting.Your Responsibilities: Marketing Technology & AutomationAdminister and optimize League’s marketing technology stack: Salesforce, Pardot, Demandbase, Qualified, and Adobe BizibleDevelop, maintain, and enhance automated workflows, scoring models, and segmentation frameworks in Pardot.Ensure seamless lead routing, enrichment, and data synchronization between marketing and sales systems.Manage integrations, resolve technical issues, and collaborate with IT and RevOps as necessary.Analytics, Reporting and AttributionDesign and maintain dashboards and reports for marketing performance, pipeline contribution, and ROI.Oversee multi-touch attribution modeling through Adobe Bizible.

About Flywheel Digital Flywheel Digital partners with global brands to deliver digital commerce solutions that drive growth across major online marketplaces. Clients benefit from near real-time analytics designed to increase sales, market share, and profitability. With teams located in the Americas, Europe, and APAC, Flywheel Digital offers career paths with meaningful impact and opportunities for growth. Role Overview The AI Demand Innovation Specialist will join the Sales department in Toronto, Ontario. This role focuses on optimizing Flywheel Digital’s AI-driven technology stack, managing integrations, and supporting pipeline campaigns for the Sales team. The position also plays a key part in supporting data-driven decisions across the revenue organization. What You Will Do Optimize and manage AI-driven technology platforms and their integrations. Support sales pipeline campaigns by ensuring technology and data are aligned with business goals. Collaborate with sales, marketing, and revenue operations to improve operational processes. Promote data-driven decision-making throughout the revenue organization. Influence the way tools, data, and AI automation are used to accelerate growth. What We’re Looking For Extensive experience with Salesforce and HubSpot (both Marketing and Sales Hub). Strong background working with go-to-market technologies. Comfortable collaborating across sales, marketing, and revenue operations teams. Detail-oriented and proactive approach to building scalable processes. Interest in bridging sales and marketing through technology and AI. Location This position is based in Toronto, Ontario, Canada.

At Relay, we are revolutionizing digital banking for self-made entrepreneurs, equipping them with the essential tools and knowledge to master their finances. Our platform provides clarity, confidence, and control over every dollar earned, empowering business owners to transform their hard work into sustainable success. By eliminating financial uncertainties, we enable our users to convert cash flow from a source of anxiety into a reliable asset for running robust and resilient businesses.As we advance our Demand Generation strategy for 2026, Relay is committed to innovative ways of connecting with high-value accounts that are yet to discover our platform. Account-Based Marketing (ABM) is integral to this evolution, as it allows us to establish a distinct sales-assisted growth strategy alongside our self-service funnel.We are seeking a talented Account Based Marketing (ABM) Manager to spearhead the development and execution of Relay’s ABM initiatives. This hands-on, execution-driven position is pivotal in generating new, sales-assisted pipelines via scalable, one-to-many ABM programs. You will collaborate closely with marketing, sales, and revenue operations to design targeted account programs, implement experiments, and convert insights into replicable growth strategies. This role, situated within Demand Generation, is perfect for individuals who thrive in dynamic environments, enjoy building foundational strategies, and are motivated by rapid iterations and impactful results.Key ResponsibilitiesOversee the execution of Relay’s one-to-many ABM programs, translating strategic visions into actionable campaigns that drive new pipeline for the sales-assisted funnel.Develop, segment, and activate targeted account lists based on firmographic criteria.Design and implement ABM campaigns across various channels including paid media, email, web, and direct mail, collaborating closely with the marketing team to ensure cohesive, account-centric experiences.Streamline ABM outbound workflows to facilitate automated or semi-automated SDR efforts that boost awareness and conversion rates.Create and conduct agile, lightweight ABM experiments focused on verticalization and personalization, rapidly testing new ideas and refining them based on performance metrics and sales feedback.Monitor and report on ABM performance metrics, including account engagement, demo quality, and pipeline contributions in collaboration with Revenue Operations and Analytics.Disseminate learnings, insights, and recommendations across Demand Generation and Sales teams, contributing to the evolution of ABM as a scalable growth mechanism at Relay.Collaborate with Revenue Operations to ensure alignment and effectiveness of ABM initiatives.

Join Spotify's dynamic team as a Senior Fullstack Engineer on our Generative UI Platform. In this role, you will leverage your expertise in both front-end and back-end technologies to create innovative user interfaces that enhance the user experience. If you are passionate about building cutting-edge applications and collaborating with cross-functional teams, we want to hear from you!

Role overview Equinox Holdings, Inc. seeks an Assistant General Manager for its Toronto location. This position plays a key part in leading daily operations and ensuring a positive experience for club members. The Assistant General Manager collaborates with staff, contributes to ongoing projects, and helps maintain the service and community standards that define Equinox. What you will do Manage daily club operations for efficiency and consistency Support and mentor team members to help them reach performance targets Apply strategies designed to strengthen member engagement and satisfaction Foster a vibrant, inclusive club environment Maintain Equinox’s established service standards and follow operational policies

Join our innovative team at Extreme Networks as a Senior Full Stack Developer specializing in backend technologies such as Java and Python, along with microservices architecture. We are looking for a talented individual who is proficient in modern UI frameworks like Angular and React to contribute to our agile development team.In this pivotal role, you will be tasked with creating robust, scalable, and user-centric end-to-end solutions for Generative AI applications, integrating advanced backend services with seamless front-end interfaces.

Join Eataly as an Assistant General Manager for our Quick Service Restaurants (QSR) department! We are looking for passionate individuals who thrive in a fast-paced environment and are eager to lead a team to ensure exceptional service and quality. In this role, you will assist in managing daily operations, developing staff, and maintaining our high standards of food and service.

StepStone Group is seeking a highly skilled and experienced Senior Legal Counsel / Associate General Counsel specializing in real assets to join our dynamic team in Toronto. In this pivotal role, you will provide expert legal advice and guidance on a variety of matters related to real estate investments, ensuring compliance with all relevant laws and regulations.Your responsibilities will include drafting and negotiating contracts, managing legal risks, and collaborating with internal teams to support business strategies. We are looking for a proactive individual with a deep understanding of real asset transactions who can effectively communicate and influence stakeholders at all levels.

Elevate Your Career with Loopio! Join Loopio as the Director of Performance Marketing, a pivotal role within our dynamic Marketing team. We are in search of a strategic leader who excels in data-driven decision-making and innovative marketing approaches. Collaborating with various teams—including brand, product marketing, content, digital, alliances, and RevOps—you will spearhead the development of cutting-edge programs and campaigns.In this influential position, you will serve as a key architect of our growth strategy, positioned at the crossroads of marketing, sales, and revenue operations. Reporting to the Sr. Director of Growth, you will work closely with cross-functional partners to design and implement campaigns that enhance our pipeline and accelerate our mission to empower companies in delivering outstanding responses. Key ResponsibilitiesDefine and oversee the demand-generation strategy, establishing vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partnerships, etc.).Lead integrated campaign execution to attract, nurture, and convert prospects (from awareness to MQL to SQL), in close collaboration with Content, Product Marketing, and Sales Development teams.Collaborate with Sales Leadership and Revenue Operations to ensure alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes.Manage marketing automation systems, CRM integration, attribution modeling, and analytics to continuously assess performance, pipeline contribution, and ROI optimization.Oversee budget management, forecasting, and resource allocation for demand generation, optimizing expenditures across channels and geographies while reporting outcomes to senior leadership.Build, mentor, and lead a high-performance demand generation/growth team, establishing clear KPIs, driving process improvements, and fostering a culture of innovation and learning.Own the comprehensive growth engine, encompassing performance marketing (paid acquisition) and lifecycle marketing, setting the standard for integrated growth strategies.Stay informed on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to drive differentiation and innovation in growth and acquisition initiatives. QualificationsA strong sense of urgency and accountability, demonstrating this ethos within your team and the larger organization.Proven experience in a leadership role within performance marketing, particularly in demand generation strategies.Excellent analytical skills, with the ability to interpret data and make informed decisions.Strong communication and collaboration skills to work effectively with cross-functional teams.A passion for continuous learning and staying ahead of industry trends.

About Paddle Paddle helps digital product companies manage payments by acting as their Merchant of Record. This approach removes the need for multiple payment solutions and streamlines payment processes for clients. Backed by investors like KKR, FTV Capital, Kindred, Notion, and 83North, Paddle supports over 5,000 software vendors in 245 territories worldwide. Role Overview: Channel Programs Specialist Based in Toronto, the Channel Programs Specialist designs and runs multi-channel programs to generate demand. This role focuses on leading ongoing campaigns and digital initiatives that improve operational efficiency and support revenue growth across different channels. What You Will Do Program Management: Plan, organize, and implement demand generation initiatives that turn awareness into qualified demand. Asset Production & Promotion: Work with teams to create and promote assets such as webinars, gated content, syndicated content, and lead generation tools to attract and convert quality leads. Performance Analysis: Analyze marketing data for each program, deliver weekly performance reports, and suggest new activities to improve results. Cross-Functional Collaboration: Coordinate with BDR and Sales teams to ensure smooth lead handoffs, gather feedback, and use it to refine programs. Pipeline Growth: Help improve sales efficiency and revenue by increasing both the quality and volume of MQLs, and by boosting conversion rates to SQLs and pipeline. Collaboration This role partners with several teams to deliver results: Primary Marketing Team Demand Generation: Develop strategies, reporting, and optimization to meet business goals. Revenue Marketing: Work together on integrated strategic campaigns. Web Team: Optimize website performance. PMM & Brand: Support messaging, positioning, content creation, brand needs, and compliance. Cross-Functional Teams BDR/Sales Team: Deliver and scale high-quality MQLs and drive ongoing improvements.