Lifecycle Marketing Manager

As a User Lifecycle Specialist at Gympass, you will play a pivotal role in enhancing user engagement and retention strategies. You will analyze user behavior, create personalized communication plans, and collaborate with cross-functional teams to optimize the user journey. Your insights will directly contribute to our mission of improving well-being through innovative solutions.

At Air, we proudly present the first Creative Ops platform; a comprehensive system for creative teams. Our innovative product streamlines the daily tasks that creatives and marketers face while managing content, empowering creativity through advanced image recognition, automated versioning, and efficient approval workflows. Since our launch in March 2021, we have garnered support from leading venture capital firms such as Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.This position requires in-office attendance at least 3 days a week in New York City.We are seeking a dynamic Lifecycle Marketing Manager to design and oversee the systems that transform signups into loyal power users. You will be responsible for building Air's lifecycle engine from scratch, implementing behavioral triggers, creating onboarding flows, and developing retention programs, alongside push notifications and more. If you have a passion for creating impactful, data-driven campaigns that resonate emotionally, this role is perfect for you.

Join resonance as a Lifecycle Marketing Manager and lead the charge in shaping our activation, re-engagement, and retention strategies within the fashion industry. Your mission will be to transform new users into engaged creators and encourage repeat business through innovative, personalized, and automated lifecycle experiences.You are passionate about rapid experimentation, and you leverage AI, no-code tools, and innovative strategies to drive impactful results. Dive deep into user behavior, design dynamic lifecycle experiments, and utilize cutting-edge AI and automation technologies to execute campaigns efficiently. Enjoy the freedom to create without waiting for product or engineering support—this is your domain.In this role, you will...Own user retention: Analyze the user lifecycle, identify drop-off points, and design experiments to re-engage users.Innovate with systems: Utilize AI and no-code tools to craft automations, messaging flows, and activation loops.Scale content creation with AI: Harness AI to generate and personalize emails, landing pages, and in-product experiences.Conduct lifecycle experiments: Test various content, timing, and segmentation strategies to optimize messaging, onboarding, and reactivation efforts.Leverage data insights: Analyze data to uncover insights, implement strategic interventions, and assess their effectiveness.Why This Role is Unique:You will have the opportunity to redefine retention marketing in the AI era.Experience unmatched speed in your projects due to AI and automation.Engage at the forefront of marketing innovation, no-code development, and AI.Your contributions will be directly visible in product performance and user feedback.

Join aescape as a Lead Marketing Specialist focusing on Content and Lifecycle strategies. In this pivotal role, you will spearhead the development and execution of innovative marketing campaigns that engage our audience throughout their journey. You will collaborate with cross-functional teams to create compelling content and optimize customer engagement strategies to drive retention and growth.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

About UsNourish is dedicated to revolutionizing health by simplifying the journey to nutritious eating. With over half of Americans impacted by chronic conditions related to dietary habits, and poor nutrition being the leading cause of preventable deaths, we believe that health is paramount. Yet, unhealthy modern lifestyles have led to unprecedented levels of illness in our society.Nourish is tackling this urgent health crisis through our innovative food-as-medicine platform, designed to empower individuals to make better dietary choices easily. Our mobile app delivers a holistic approach to wellness, featuring personalized consultations with Registered Dietitians, health tracking, tailored content, meal logging, recipe planning, AI chat assistance, and more.With thousands of dietitians and hundreds of thousands of patients already using our platform, we cater to a diverse array of nutrition-related conditions, such as diabetes, eating disorders, kidney diseases, gastrointestinal issues, cancer, obesity, and cardiovascular diseases. We're operational in all 50 states.As a rapidly growing company, we've forged partnerships with leading health insurance providers and healthcare groups, securing over $44 million in funding from prestigious investors like Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group, among others. Our angel investors include notable healthcare entrepreneurs and even soccer star Alex Morgan.Discover more about us through our feature in TechCrunch here and learn about our recent Series A funding here.About the RoleWe are in search of a Senior User Researcher to spearhead strategic research initiatives across the Nourish patient and provider ecosystems. Your insights will be instrumental in directing product development, enhancing clinical and patient experiences, and reshaping the delivery of nutrition care on a large scale.This role is designed for a senior individual contributor who thrives in autonomous settings and is adept at navigating complex, high-impact questions. You will excel in both fieldwork and influencing senior stakeholders. Collaborating closely with design, product, and clinical leadership, you will ensure that every decision is informed by a profound understanding of both patients seeking assistance and the dietitians providing care.

Asana is seeking a dedicated and innovative User Research Manager to join our team in New York City. In this pivotal role, you will lead user research initiatives to gain valuable insights that will shape our product development and enhance user experience. Collaborating closely with product managers and designers, you will employ qualitative and quantitative research methods to understand user needs, behaviors, and motivations.Your expertise will be instrumental in driving user-centric strategies, ensuring our product solutions resonate effectively with our target audience. As a champion for the user, you will not only advocate for their needs within the organization but also mentor junior researchers and contribute to a culture of continuous improvement.

About UsAt Sydecar, we are dedicated to transforming the private markets landscape. Our mission is to make investments more accessible, transparent, and liquid by innovating the creation and execution of investment vehicles.We pride ourselves on being more than just a platform; we are a trusted ally within the venture capital arena. Our focus is on simplifying and standardizing the private investing journey, empowering capital allocators to identify and support visionary entrepreneurs shaping the future.Our user-friendly platform takes care of all the complex tasks, including automating banking processes, ensuring compliance, managing contracts and taxes, and streamlining reporting. This allows investors to focus on what truly matters: securing valuable deals and fostering meaningful relationships.Join us at Sydecar as we lead the charge in redefining private investing.About the OpportunityAs a Lifecycle Marketing Associate, you will spearhead the development and execution of marketing strategies designed to enhance engagement, customer satisfaction, and revenue throughout the entire customer lifecycle. Your responsibilities will encompass crafting targeted outreach to leads, marketing qualified leads (MQLs), opportunities pending contracts, signed statements of work (SOWs) yet to launch deals, closed lost deals, and current customers.Your ResponsibilitiesDesign and implement lifecycle marketing strategies aimed at boosting engagement, satisfaction, and revenue, ensuring that all eligible prospects and customers in our CRM receive tailored communications regularly.Identify and develop new initiatives, including referral campaigns and re-engagement journeys for previously closed deals and past customers.Establish and manage customer segmentation and targeting strategies to optimize the transition from lead to customer in collaboration with the Product Marketing team.Plan and execute email marketing campaigns, encompassing promotional initiatives and triggered messages. Leverage SMS, push notifications, and LinkedIn InMail campaigns to engage customers across multiple platforms.Work in tandem with cross-functional teams, including sales, product, and deal operations, to create and execute integrated marketing campaigns.Oversee user research and survey outreach emails to gather insights and drive continuous improvement across the organization.

Join Dorsia as a Lifecycle Marketing Manager, where you will play a pivotal role in shaping our marketing strategies and enhancing customer engagement through targeted lifecycle campaigns. Your expertise will drive the planning, execution, and optimization of marketing initiatives across various digital platforms, ensuring a seamless customer journey from acquisition to retention.

As the Head of Growth and Lifecycle at leapsome, you will play a critical role in shaping the future of our customer engagement and growth strategies. You will lead a dynamic team focused on optimizing user journeys, enhancing customer satisfaction, and driving retention. Your innovative approach will be key in identifying growth opportunities and implementing effective lifecycle marketing initiatives.

Role Overview Talkiatry seeks a Director of Lifecycle Marketing based in New York, NY. This senior leadership role shapes and advances strategies for engaging both patients and providers throughout their journey, from onboarding and activation to early care, retention, and reactivation. The position is central to Talkiatry’s growth, building a lifecycle framework to support the company’s next stage. What You Will Do Define the vision for lifecycle marketing, setting direction and priorities. Drive measurable results by improving activation rates, speeding early care transitions, strengthening patient retention, and increasing long-term value. Implement a structured experimentation roadmap to test and refine lifecycle strategies. Develop scalable processes and capabilities for lifecycle marketing across patient and provider segments. Coordinate seamless experiences across multiple channels and teams. AI and Data Initiatives Guide how Talkiatry uses AI and machine learning in lifecycle marketing, focusing on predictive engagement and intelligent automation. Establish the data and infrastructure foundation needed to support these capabilities. Lead a team to test, validate, and scale new approaches responsibly. Collaboration and Leadership Work closely with Marketing, Product, Engineering, Data, and Operations teams. Align lifecycle marketing with business goals, regulatory requirements, and the company’s commitment to a consistent, high-quality experience for patients and providers.

jerry.ai is hiring a Lead, Lifecycle & Brand Voice in New York, New York. This position centers on shaping the company’s narrative and building stronger connections with customers at every stage of their journey. The Lead plays a key role in making sure every message and interaction reflects a consistent and engaging brand experience. Key responsibilities Develop messaging strategies that align with jerry.ai’s voice and core values. Oversee efforts to unify communications across all platforms and customer touchpoints. Create a cohesive brand experience aimed at building loyalty and resonating with the target audience. Role focus This role focuses on connecting and coordinating messaging throughout the customer lifecycle, ensuring that every interaction feels intentional and on-brand.

THE OPPORTUNITYAt Swish Breaks, we are revolutionizing the live shopping experience on a large scale, processing over 100,000 orders each month across platforms like Whatnot, Fanatics Live, and TikTok, as well as our own digital channels. In this pivotal role, you will leverage data to inform daily decisions related to customer relationship management (CRM), VIP strategies, inventory distribution, and margin enhancement. Your contributions will be vital in translating insights into actionable strategies, driving lifecycle campaigns, and holding the organization accountable for performance metrics.ABOUT THE ROLEYou will take ownership of the systems and programs designed to transform customer data into meaningful actions. This involves managing our CRM and customer engagement roadmap, developing loyalty and personalization initiatives, and collaborating with our digital product teams to link behavioral signals with customer outreach moments. You will architect the customer journeys, triggers, and touchpoints that guide individuals from their first purchase to repeat buying and ultimately into long-term community membership. Unlike typical lifecycle roles that merely oversee existing tools, this position requires you to manage the entire system.RESPONSIBILITIESIn this role, you will:Lead the CRM and customer engagement strategy, prioritizing and executing initiatives across email, SMS, and platform interactions.Design and oversee lifecycle programs that encompass onboarding, customer engagement, re-engagement, and win-back strategies to foster long-term loyalty.Collaborate with digital product teams to integrate web and mobile behavioral data into personalized customer experiences.Develop a robust loyalty and VIP program that offers tiered experiences, rewarding high-value customers and enhancing their sense of community.Convert customer insights and platform activities into targeted segments and triggered initiatives that enhance retention and drive revenue.Manage retention metrics, including repeat purchase rates, customer lifetime value (LTV), engagement rates, and churn indicators, utilizing this data to inform decision-making.Work closely with streaming and content teams to create timely, personalized interactions aligned with live events and channel milestones.EXPERIENCE & QUALIFICATIONSYou possess:5-8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of managing customer journey systems beyond mere campaign execution.Comprehensive experience in overseeing CRM and lifecycle infrastructure from end to end, including setting priorities and executing strategies.

Join Firstbase as a Growth Manager!At Firstbase, we empower tens of thousands of businesses, from budding startups to established public enterprises, to enhance their operational efficiency. Our platform consolidates compliance, finance, analytics, and all back-office functions into one seamless experience.Our mission is to simplify business management to the point where it feels almost magical. By maintaining a comprehensive general ledger and integrating data across various functions, we ensure compliance tasks are flagged and often resolved automatically. Our real-time business metrics are accurate, accessible, and easy to interpret. Need to onboard a new team member, send out an invoice, or handle tax filings? You can do all that from our unified interface.We're not just bundling existing solutions; we're pioneering a brand-new category: the Company OS.Our Work CultureWe value moments of clarity and focus that lead us to produce our best work. Our emphasis is on craftsmanship over mere busyness, clarity over confusion, and resilience, whether through hard work or patience. We set ambitious goals, reject mediocrity, and embrace fearless transparency in our communications.At Firstbase, we prioritize the advancement of our team members, cultivating talent from within our ranks.The Team You’ll JoinOur Go-to-Market team serves as the driving force for our next phase of growth, combining account management, performance marketing, growth engineering, and partnerships into a dynamic, high-impact unit. This is not merely a support function; it acts as a multiplier for our success. We move swiftly, experiment boldly, and are at the forefront of our most critical growth initiatives.Your RoleAs a Growth Manager, you will be pivotal to our success. You will oversee the creative and project management processes for our paid and lifecycle campaigns, ensuring each initiative is executed smoothly from inception to launch with well-defined timelines and roles.Lead project management for paid and lifecycle campaigns, ensuring clarity, defined roles, and effective processes throughout the project lifecycle.Conduct weekly sprint planning and manage status updates to keep initiatives on track and progressing.

Join Us in Transforming Mental Health CareAt Spring Health, we are dedicated to revolutionizing mental health care by removing every barrier that prevents individuals from receiving timely assistance. Our clinically validated technology, Precision Mental Healthcare, allows us to provide personalized care—whether it's therapy, coaching, medication, or more—tailored to each person's unique needs.As a proud partner to over 450 organizations, ranging from innovative startups to global Fortune 500 companies, we serve 10 million people with our mental health services. Esteemed brands such as Microsoft, Target, and Delta Airlines trust us to deliver exceptional outcomes for their teams worldwide. Our innovative platform has generated a net positive ROI for employers, and we are the sole provider in our field to achieve external validation of net savings for our clients.Having secured investments from notable firms such as Generation Investment, Kinnevik, Tiger Global, and Northzone, our Series E Funding has propelled our valuation to $3.3 billion. We’re just beginning our journey—join us as we strive to make mental health care accessible to everyone, everywhere.Spring Health is seeking a Lifecycle Marketing Manager, Campaigns to spearhead and enhance seasonal marketing initiatives, educational programs, and adoption strategies aimed at boosting member engagement throughout our B2B2C framework. This role will involve the hands-on execution and continuous enhancement of campaign initiatives, translating overarching strategies into impactful, measurable lifecycle interactions.This position is perfect for a lifecycle marketer who excels in execution, possesses a keen analytical mindset, and is passionate about transforming intricate member journeys into clear, engaging communications. You will operate within established frameworks while infusing your innovative ideas, bringing a blend of precision, creativity, and agility to campaigns that directly influence member wellbeing. This is a full-time position reporting to the Director of Lifecycle Marketing. The role offers a hybrid work model, with an expectation of 2-3 days per week in our New York City office.

Join Equinox as the Director/Sr. Director of Growth and Lifecycle Marketing, where you will lead the strategic direction and execution of innovative marketing initiatives aimed at driving customer engagement and retention. In this pivotal role, you will collaborate with cross-functional teams to develop and implement comprehensive lifecycle marketing strategies that enhance the customer journey and maximize lifetime value.

Join Harvey as a User Operations Manager in the vibrant city of New York. In this pivotal role, you will oversee user operations, ensuring a seamless and satisfying experience for our clients. Your responsibilities will include managing user inquiries, analyzing feedback, and implementing strategies to enhance user engagement and satisfaction. This is an exciting opportunity to make a significant impact on our operations while collaborating with a dynamic team.

jerry.ai is looking for a Creative Director of Lifecycle and Organic Growth based in New York. This leadership role centers on shaping creative strategies that strengthen brand visibility and deepen customer engagement. Role overview This position focuses on developing and executing ideas that support the entire customer lifecycle. The goal is to grow organic reach and ensure users have memorable interactions with the brand. Working closely with teams across the company, the Creative Director will help set the vision for how artificial intelligence can improve user experiences. What you will do Design and implement creative strategies to expand brand presence Lead efforts to engage and retain customers throughout their journey Collaborate with teams to use AI-driven insights for better user experiences Location This role is based in New York, New York.

jerry.ai is seeking a Creative Lead for Lifecycle & Retention Strategies based in New York. This position centers on designing and guiding customer engagement initiatives with a focus on retaining users and encouraging ongoing product use. Role overview The Creative Lead will set the direction for lifecycle and retention marketing efforts. This includes working closely with teams across the company to craft campaigns that strengthen customer loyalty and support business goals. Collaboration Expect to partner with colleagues from various departments, bringing together ideas and expertise to deliver creative solutions that keep customers engaged. Requirements Experience in creative direction Background in retention marketing Ability to lead cross-functional projects