Lifecycle Marketing Manager

Join Dorsia as a Lifecycle Marketing Manager, where you will play a pivotal role in shaping our marketing strategies and enhancing customer engagement through targeted lifecycle campaigns. Your expertise will drive the planning, execution, and optimization of marketing initiatives across various digital platforms, ensuring a seamless customer journey from acquisition to retention.

At Air, we proudly present the first Creative Ops platform; a comprehensive system for creative teams. Our innovative product streamlines the daily tasks that creatives and marketers face while managing content, empowering creativity through advanced image recognition, automated versioning, and efficient approval workflows. Since our launch in March 2021, we have garnered support from leading venture capital firms such as Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.This position requires in-office attendance at least 3 days a week in New York City.We are seeking a dynamic Lifecycle Marketing Manager to design and oversee the systems that transform signups into loyal power users. You will be responsible for building Air's lifecycle engine from scratch, implementing behavioral triggers, creating onboarding flows, and developing retention programs, alongside push notifications and more. If you have a passion for creating impactful, data-driven campaigns that resonate emotionally, this role is perfect for you.

Role overview Ripple is hiring a Lifecycle Marketing Manager in New York, NY. This position centers on designing and carrying out marketing strategies that connect with customers throughout their journey, with the goal of building lasting relationships and encouraging ongoing retention. What you will do Create and manage lifecycle marketing campaigns aimed at deepening customer connections. Analyze data to adjust strategies and enhance the overall customer experience. Look for ways to boost engagement and loyalty, supporting Ripple’s growth objectives.

Join Us in Transforming Mental Health CareAt Spring Health, we are dedicated to revolutionizing mental health care by removing every barrier that prevents individuals from receiving timely assistance. Our clinically validated technology, Precision Mental Healthcare, allows us to provide personalized care—whether it's therapy, coaching, medication, or more—tailored to each person's unique needs.As a proud partner to over 450 organizations, ranging from innovative startups to global Fortune 500 companies, we serve 10 million people with our mental health services. Esteemed brands such as Microsoft, Target, and Delta Airlines trust us to deliver exceptional outcomes for their teams worldwide. Our innovative platform has generated a net positive ROI for employers, and we are the sole provider in our field to achieve external validation of net savings for our clients.Having secured investments from notable firms such as Generation Investment, Kinnevik, Tiger Global, and Northzone, our Series E Funding has propelled our valuation to $3.3 billion. We’re just beginning our journey—join us as we strive to make mental health care accessible to everyone, everywhere.Spring Health is seeking a Lifecycle Marketing Manager, Campaigns to spearhead and enhance seasonal marketing initiatives, educational programs, and adoption strategies aimed at boosting member engagement throughout our B2B2C framework. This role will involve the hands-on execution and continuous enhancement of campaign initiatives, translating overarching strategies into impactful, measurable lifecycle interactions.This position is perfect for a lifecycle marketer who excels in execution, possesses a keen analytical mindset, and is passionate about transforming intricate member journeys into clear, engaging communications. You will operate within established frameworks while infusing your innovative ideas, bringing a blend of precision, creativity, and agility to campaigns that directly influence member wellbeing. This is a full-time position reporting to the Director of Lifecycle Marketing. The role offers a hybrid work model, with an expectation of 2-3 days per week in our New York City office.

Join resonance as a Lifecycle Marketing Manager and lead the charge in shaping our activation, re-engagement, and retention strategies within the fashion industry. Your mission will be to transform new users into engaged creators and encourage repeat business through innovative, personalized, and automated lifecycle experiences.You are passionate about rapid experimentation, and you leverage AI, no-code tools, and innovative strategies to drive impactful results. Dive deep into user behavior, design dynamic lifecycle experiments, and utilize cutting-edge AI and automation technologies to execute campaigns efficiently. Enjoy the freedom to create without waiting for product or engineering support—this is your domain.In this role, you will...Own user retention: Analyze the user lifecycle, identify drop-off points, and design experiments to re-engage users.Innovate with systems: Utilize AI and no-code tools to craft automations, messaging flows, and activation loops.Scale content creation with AI: Harness AI to generate and personalize emails, landing pages, and in-product experiences.Conduct lifecycle experiments: Test various content, timing, and segmentation strategies to optimize messaging, onboarding, and reactivation efforts.Leverage data insights: Analyze data to uncover insights, implement strategic interventions, and assess their effectiveness.Why This Role is Unique:You will have the opportunity to redefine retention marketing in the AI era.Experience unmatched speed in your projects due to AI and automation.Engage at the forefront of marketing innovation, no-code development, and AI.Your contributions will be directly visible in product performance and user feedback.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

Employee Applicant Privacy Notice SoFi is a national bank and financial services provider focused on personal finance. The company builds mobile-first technology to help millions of members pursue their financial goals. As the industry evolves, SoFi aims to stay ahead, guided by a mission to improve lives and a set of core values. Role overview The Senior Lifecycle Marketing Manager, Home Equity, leads lifecycle marketing for SoFi’s Home Equity products. This position works closely with Product, Creative, and Data Science teams to drive business growth by improving conversion rates throughout the customer journey. The role relies on member data to design and launch large-scale campaigns, always with an eye on measurable results. Success in this position requires strong cross-functional collaboration and the ability to navigate complexity in a changing financial sector. Key responsibilities Build automated, multi-channel workflows using email, push notifications, in-app messages, and SMS, tailored to member behavior and lifecycle stage. Advance campaign automation and personalization by applying performance data to shape both evergreen and ad-hoc marketing efforts. Manage an experimentation roadmap to maximize conversion and revenue, leveraging advanced testing tools. Collaborate with Product Marketing, Data, and Design to develop marketing strategies aligned with Home Equity business objectives. Partner with Marketing Tech Operations to support technical execution and encourage the use of AI-driven insights for deeper personalization. Create educational content and personalized communications to help members understand the lending process. Monitor market trends and develop reporting frameworks to share actionable insights across the company. Locations San Francisco, CA; New York, NY; Seattle, WA; Cottonwood Heights, UT

About Stepful:At Stepful, we're revolutionizing the landscape of allied healthcare training by providing affordable, online, instructor-led, and AI-enhanced programs. Our mission is to empower learners, particularly from underserved communities, to embark on rewarding healthcare careers in high-demand fields.Beyond our direct-to-consumer training, we collaborate with leading healthcare institutions to develop talent pipelines and tackle the pressing shortage of allied health professionals. Our graduates, including Medical Assistants, Pharmacy Technicians, and more, find fulfilling careers with prestigious employers such as CVS, NY-Presbyterian, and Walgreens.With backing from Y Combinator, Reach Capital, and AlleyCorp, we recently secured $31.5M in Series B funding led by Oak HC/FT. We are also proud to be recognized as the #1 EdTech company in the U.S. by TIME for 2025 and listed among GSV's 150 Most Transformational Growth Companies in Digital Learning.We are dedicated to unlocking the full potential of the global workforce and ensuring quality healthcare access for everyone, everywhere.Our Values:Our success is driven by our exceptional team. We seek mission-driven individuals who thrive in dynamic, sometimes ambiguous settings, and who embody our four core values:Care First: We go above and beyond to ensure our students succeed.Learn Quickly: We embrace data-driven learning and continuous improvement.Build Together: Our collective success comes from collaboration.Own It: We take initiative, show up, and take pride in our work.The RoleAs the Lifecycle Marketing Manager at Stepful, you will play a pivotal role in transforming the way individuals enter and advance in healthcare careers. You will lead the development of strategic communication journeys across email, SMS, and in-app channels that foster student and client engagement, motivation, and progression, ultimately enhancing outcomes. This is a product experience role that directly influences behavior and drives significant business impact.Joining our Product team, you will collaborate cross-functionally to craft compelling communication strategies that resonate with our audience.

Join aescape as a Lead Marketing Specialist focusing on Content and Lifecycle strategies. In this pivotal role, you will spearhead the development and execution of innovative marketing campaigns that engage our audience throughout their journey. You will collaborate with cross-functional teams to create compelling content and optimize customer engagement strategies to drive retention and growth.

About UsAt Sydecar, we are dedicated to transforming the private markets landscape. Our mission is to make investments more accessible, transparent, and liquid by innovating the creation and execution of investment vehicles.We pride ourselves on being more than just a platform; we are a trusted ally within the venture capital arena. Our focus is on simplifying and standardizing the private investing journey, empowering capital allocators to identify and support visionary entrepreneurs shaping the future.Our user-friendly platform takes care of all the complex tasks, including automating banking processes, ensuring compliance, managing contracts and taxes, and streamlining reporting. This allows investors to focus on what truly matters: securing valuable deals and fostering meaningful relationships.Join us at Sydecar as we lead the charge in redefining private investing.About the OpportunityAs a Lifecycle Marketing Associate, you will spearhead the development and execution of marketing strategies designed to enhance engagement, customer satisfaction, and revenue throughout the entire customer lifecycle. Your responsibilities will encompass crafting targeted outreach to leads, marketing qualified leads (MQLs), opportunities pending contracts, signed statements of work (SOWs) yet to launch deals, closed lost deals, and current customers.Your ResponsibilitiesDesign and implement lifecycle marketing strategies aimed at boosting engagement, satisfaction, and revenue, ensuring that all eligible prospects and customers in our CRM receive tailored communications regularly.Identify and develop new initiatives, including referral campaigns and re-engagement journeys for previously closed deals and past customers.Establish and manage customer segmentation and targeting strategies to optimize the transition from lead to customer in collaboration with the Product Marketing team.Plan and execute email marketing campaigns, encompassing promotional initiatives and triggered messages. Leverage SMS, push notifications, and LinkedIn InMail campaigns to engage customers across multiple platforms.Work in tandem with cross-functional teams, including sales, product, and deal operations, to create and execute integrated marketing campaigns.Oversee user research and survey outreach emails to gather insights and drive continuous improvement across the organization.

Role Overview Talkiatry seeks a Director of Lifecycle Marketing based in New York, NY. This senior leadership role shapes and advances strategies for engaging both patients and providers throughout their journey, from onboarding and activation to early care, retention, and reactivation. The position is central to Talkiatry’s growth, building a lifecycle framework to support the company’s next stage. What You Will Do Define the vision for lifecycle marketing, setting direction and priorities. Drive measurable results by improving activation rates, speeding early care transitions, strengthening patient retention, and increasing long-term value. Implement a structured experimentation roadmap to test and refine lifecycle strategies. Develop scalable processes and capabilities for lifecycle marketing across patient and provider segments. Coordinate seamless experiences across multiple channels and teams. AI and Data Initiatives Guide how Talkiatry uses AI and machine learning in lifecycle marketing, focusing on predictive engagement and intelligent automation. Establish the data and infrastructure foundation needed to support these capabilities. Lead a team to test, validate, and scale new approaches responsibly. Collaboration and Leadership Work closely with Marketing, Product, Engineering, Data, and Operations teams. Align lifecycle marketing with business goals, regulatory requirements, and the company’s commitment to a consistent, high-quality experience for patients and providers.

Join versant3 as the Manager of DTC Lifecycle Marketing and CRM, where you will play a vital role in driving customer engagement and enhancing our direct-to-consumer strategies. You will lead a team dedicated to optimizing customer journeys and improving retention through innovative marketing campaigns.

Join DoorDash in our mission to empower local economies by leveraging innovative last-mile delivery technology. We connect customers with the local businesses they cherish, fostering growth and community support.About the TeamThe Consumer Retention Marketing team at DoorDash is dedicated to cultivating enduring relationships with our customers. We create personalized, scalable, cross-channel experiences that enhance engagement and deliver long-term value. Our focus is on linking consumers with the most relevant products and services across our expanding ecosystem, which includes New Verticals such as Grocery, Convenience, Alcohol, and Retail, as well as significant seasonal and cultural events.About the RoleAs the Manager of Customer Lifecycle Marketing for Strategic Bets, you will spearhead a team that supports DoorDash’s pivotal emerging initiatives, including new products, innovative modes, and high-priority company strategies. Your responsibilities will encompass:0→1 and Emerging Bets: Leading early-stage products that necessitate rapid testing and iteration for establishing product-market fit and scalable growth.High-Priority, Fast-Turn Initiatives: Overseeing urgent, high-visibility campaigns that include executive priorities and time-sensitive opportunities requiring swift, high-quality execution.You will be instrumental in defining how CRM enhances emerging areas of the business, converting ambiguous inputs into actionable strategies and plans. Your role includes creating playbooks to standardize the go-to-market approach for new initiatives and managing a team of lifecycle marketers to ensure exceptional delivery across channels.Collaboration is key; you will work closely with business leaders and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on opportunities with the greatest impact. Success in this role demands a sense of urgency, the ability to make informed trade-offs, and the development of scalable frameworks that foster both speed and sustainable growth.This position is perfect for an individual who thrives in uncertain environments, enjoys building from the ground up, excels in providing direction, and can balance long-term strategy with immediate execution.

Join Firstbase as a Growth Manager!At Firstbase, we empower tens of thousands of businesses, from budding startups to established public enterprises, to enhance their operational efficiency. Our platform consolidates compliance, finance, analytics, and all back-office functions into one seamless experience.Our mission is to simplify business management to the point where it feels almost magical. By maintaining a comprehensive general ledger and integrating data across various functions, we ensure compliance tasks are flagged and often resolved automatically. Our real-time business metrics are accurate, accessible, and easy to interpret. Need to onboard a new team member, send out an invoice, or handle tax filings? You can do all that from our unified interface.We're not just bundling existing solutions; we're pioneering a brand-new category: the Company OS.Our Work CultureWe value moments of clarity and focus that lead us to produce our best work. Our emphasis is on craftsmanship over mere busyness, clarity over confusion, and resilience, whether through hard work or patience. We set ambitious goals, reject mediocrity, and embrace fearless transparency in our communications.At Firstbase, we prioritize the advancement of our team members, cultivating talent from within our ranks.The Team You’ll JoinOur Go-to-Market team serves as the driving force for our next phase of growth, combining account management, performance marketing, growth engineering, and partnerships into a dynamic, high-impact unit. This is not merely a support function; it acts as a multiplier for our success. We move swiftly, experiment boldly, and are at the forefront of our most critical growth initiatives.Your RoleAs a Growth Manager, you will be pivotal to our success. You will oversee the creative and project management processes for our paid and lifecycle campaigns, ensuring each initiative is executed smoothly from inception to launch with well-defined timelines and roles.Lead project management for paid and lifecycle campaigns, ensuring clarity, defined roles, and effective processes throughout the project lifecycle.Conduct weekly sprint planning and manage status updates to keep initiatives on track and progressing.

Mirage develops an AI-powered video platform that streamlines video production and editing. By applying natural language processing, the platform enables users to make editing decisions that reflect the expertise of professional editors. The aim is to make video creation more productive for seasoned teams and accessible to a broader range of creators. Team culture Mirage’s team draws on a mix of technical and creative backgrounds. Collaboration is central, with members joining forces to solve intricate problems in generative media. Each person plays a part in shaping how creative work evolves in the industry.

Join Equinox as the Director/Sr. Director of Growth and Lifecycle Marketing, where you will lead the strategic direction and execution of innovative marketing initiatives aimed at driving customer engagement and retention. In this pivotal role, you will collaborate with cross-functional teams to develop and implement comprehensive lifecycle marketing strategies that enhance the customer journey and maximize lifetime value.

THE OPPORTUNITYAt Swish Breaks, we are revolutionizing the live shopping experience on a large scale, processing over 100,000 orders each month across platforms like Whatnot, Fanatics Live, and TikTok, as well as our own digital channels. In this pivotal role, you will leverage data to inform daily decisions related to customer relationship management (CRM), VIP strategies, inventory distribution, and margin enhancement. Your contributions will be vital in translating insights into actionable strategies, driving lifecycle campaigns, and holding the organization accountable for performance metrics.ABOUT THE ROLEYou will take ownership of the systems and programs designed to transform customer data into meaningful actions. This involves managing our CRM and customer engagement roadmap, developing loyalty and personalization initiatives, and collaborating with our digital product teams to link behavioral signals with customer outreach moments. You will architect the customer journeys, triggers, and touchpoints that guide individuals from their first purchase to repeat buying and ultimately into long-term community membership. Unlike typical lifecycle roles that merely oversee existing tools, this position requires you to manage the entire system.RESPONSIBILITIESIn this role, you will:Lead the CRM and customer engagement strategy, prioritizing and executing initiatives across email, SMS, and platform interactions.Design and oversee lifecycle programs that encompass onboarding, customer engagement, re-engagement, and win-back strategies to foster long-term loyalty.Collaborate with digital product teams to integrate web and mobile behavioral data into personalized customer experiences.Develop a robust loyalty and VIP program that offers tiered experiences, rewarding high-value customers and enhancing their sense of community.Convert customer insights and platform activities into targeted segments and triggered initiatives that enhance retention and drive revenue.Manage retention metrics, including repeat purchase rates, customer lifetime value (LTV), engagement rates, and churn indicators, utilizing this data to inform decision-making.Work closely with streaming and content teams to create timely, personalized interactions aligned with live events and channel milestones.EXPERIENCE & QUALIFICATIONSYou possess:5-8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of managing customer journey systems beyond mere campaign execution.Comprehensive experience in overseeing CRM and lifecycle infrastructure from end to end, including setting priorities and executing strategies.

As a User Lifecycle Specialist at Gympass, you will play a pivotal role in enhancing user engagement and retention strategies. You will analyze user behavior, create personalized communication plans, and collaborate with cross-functional teams to optimize the user journey. Your insights will directly contribute to our mission of improving well-being through innovative solutions.

At Mirage, we are revolutionizing video production with our AI-native platform that seamlessly integrates advanced editing capabilities through natural language processing. Our innovative models harness contextual awareness to replicate the creative choices of professional editors, significantly enhancing the productivity of seasoned teams while democratizing video creation for everyone.As part of our dynamic and interdisciplinary team, you will confront some of the most challenging technical and creative obstacles in generative media. Joining us early means you will play a pivotal role in solving foundational issues that have long persisted in the industry, thus making a substantial impact on the landscape of creative expression.Discover More About UsOur Product (Captions by Mirage) Research (Seeing Voices, technical white paper)Latest Updates (Mirage on X / Twitter)TechCrunch, Forbes AI 50, Fast Company (press coverage)Our InvestorsWe are privileged to have the backing of some of the most esteemed investors and entrepreneurs, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, and many more innovative minds.Please be aware that all positions require in-person attendance at our NYC headquarters located in Union Square.About the RoleWe are seeking a Lifecycle Marketing Lead to oversee the complete customer journey across our Captions products. In this position, you will develop and expand lifecycle programs aimed at enhancing onboarding, conversion, retention, and winback efforts across iOS, Android, and web platforms.You will be responsible for both strategic planning and execution: defining the lifecycle roadmap, crafting campaigns, and consistently optimizing performance to drive impactful results.

jerry.ai is hiring a Lead, Lifecycle & Brand Voice in New York, New York. This position centers on shaping the company’s narrative and building stronger connections with customers at every stage of their journey. The Lead plays a key role in making sure every message and interaction reflects a consistent and engaging brand experience. Key responsibilities Develop messaging strategies that align with jerry.ai’s voice and core values. Oversee efforts to unify communications across all platforms and customer touchpoints. Create a cohesive brand experience aimed at building loyalty and resonating with the target audience. Role focus This role focuses on connecting and coordinating messaging throughout the customer lifecycle, ensuring that every interaction feels intentional and on-brand.