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Lifecycle Marketing Associate

SydecarNew York Office - Hybrid
Hybrid Full-time

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Experience Level

Experience

Qualifications

QualificationsThe ideal candidate will possess a strong background in marketing, with an emphasis on lifecycle strategies and customer engagement. Familiarity with CRM tools and data analysis is essential. Strong communication skills and the ability to collaborate effectively with diverse teams are required.

About the job

About Us

At Sydecar, we are dedicated to transforming the private markets landscape. Our mission is to make investments more accessible, transparent, and liquid by innovating the creation and execution of investment vehicles.

We pride ourselves on being more than just a platform; we are a trusted ally within the venture capital arena. Our focus is on simplifying and standardizing the private investing journey, empowering capital allocators to identify and support visionary entrepreneurs shaping the future.

Our user-friendly platform takes care of all the complex tasks, including automating banking processes, ensuring compliance, managing contracts and taxes, and streamlining reporting. This allows investors to focus on what truly matters: securing valuable deals and fostering meaningful relationships.

Join us at Sydecar as we lead the charge in redefining private investing.

About the Opportunity

As a Lifecycle Marketing Associate, you will spearhead the development and execution of marketing strategies designed to enhance engagement, customer satisfaction, and revenue throughout the entire customer lifecycle. Your responsibilities will encompass crafting targeted outreach to leads, marketing qualified leads (MQLs), opportunities pending contracts, signed statements of work (SOWs) yet to launch deals, closed lost deals, and current customers.

Your Responsibilities

  • Design and implement lifecycle marketing strategies aimed at boosting engagement, satisfaction, and revenue, ensuring that all eligible prospects and customers in our CRM receive tailored communications regularly.
  • Identify and develop new initiatives, including referral campaigns and re-engagement journeys for previously closed deals and past customers.
  • Establish and manage customer segmentation and targeting strategies to optimize the transition from lead to customer in collaboration with the Product Marketing team.
  • Plan and execute email marketing campaigns, encompassing promotional initiatives and triggered messages. Leverage SMS, push notifications, and LinkedIn InMail campaigns to engage customers across multiple platforms.
  • Work in tandem with cross-functional teams, including sales, product, and deal operations, to create and execute integrated marketing campaigns.
  • Oversee user research and survey outreach emails to gather insights and drive continuous improvement across the organization.

About Sydecar

Sydecar is revolutionizing the private market investment landscape by providing a platform that enhances accessibility and transparency. We are committed to supporting investors and entrepreneurs alike in their endeavors.

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