About the job
About Purple Carrot
Established in 2014, Purple Carrot is dedicated to providing sustainable, plant-based nutrition that energizes and inspires. As the sole company in the U. S. focused solely on plant-based meals, we have refined the ideal combination of protein and fiber that only plants can offer. Our chef-crafted, dietitian-approved meals are conveniently delivered to your doorstep, making plant-forward dining simple, adaptable, and endlessly enjoyable. Our diverse menu includes quick weeknight meals, gourmet dinners, breakfasts, lunches, snacks, and ready-to-eat options.
At Purple Carrot, we emphasize flavor and adaptability, with no membership fees, the ability to skip or unskip weekly deliveries at your convenience, and a hassle-free cancellation policy. Our commitment to excellence in plant-based offerings is backed by our customer satisfaction.
Position Overview
We are seeking a passionate Lifecycle & CRM Marketing Manager to contribute to our mission-driven team. Reporting directly to the Director of Marketing – Loyalty, you will collaborate to motivate individuals to embrace a plant-based lifestyle.
This role is pivotal in enhancing customer engagement and fostering long-term loyalty through personalized, data-driven campaigns that improve the overall customer journey.
As the Lifecycle & CRM Marketing Manager, your primary focus will be on creating and executing lifecycle marketing strategies across email, push notifications, SMS, and in-app messaging. Utilizing segmentation, dynamic content, and personalization, you will design relevant experiences while continuously improving performance through an iterative test-and-learn methodology.
Thank you to all applicants; however, only those selected for further consideration will be contacted.
Location
- This hybrid role is based in Chicago, IL, with on-site presence at our Fulton Market office.
- Our hybrid work model includes 2-3 in-office days a week, balancing flexibility with team collaboration. Many team members prefer to come in more frequently to remain engaged and inspired.
