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Lead Technical Representative

On RunningBostonNew
On-site Full-time

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Experience Level

Manager

Qualifications

Your Background A minimum of 6 years of experience in technical representation, field marketing, retail management, or sales roles within a premium performance-driven global brand or retailer. A proven track record of developing and sustaining influential relationships within the running specialty or outdoor retail sectors across a diverse regional landscape. Proficient in utilizing CRM and project management tools such as Salesforce, Asana, or ThirdChannel to enhance workflow and monitor team productivity. Demonstrated experience in event production and experiential marketing, with the capability to translate complex human physiology and product technology into engaging educational content.

About the job

On Running is hiring a Lead Technical Representative based in Boston. This position plays a key role in shaping the growth and delivery of grassroots education and experiential programs across the Boston area. The Lead Technical Representative reports to the Senior Lead Technical Representatives within the Brand Experience team. This role combines project management with direct coaching, guiding a team of Representatives to provide strong service to wholesale partners and foster brand loyalty in local communities. The position ensures On's premium standards are reflected in every training, trial, and retail interaction.

Main Responsibilities

  • Lead and grow a regional team of Technical Representatives, handling recruitment, onboarding, and ongoing professional development to drive high performance.
  • Coach team members to deepen technical expertise, strengthen relationship-building, and support their career growth within Brand Experience.
  • Deliver dealer training programs such as Oniversity and Key Account Summits, maintaining brand consistency and quality across all regional activities.
  • Serve as a strategic contact for key national accounts, providing tailored education and integrated marketing support.
  • Use analytical tools (Salesforce, ThirdChannel, Asana) to track team metrics, assess risks, and offer data-based recommendations.
  • Work closely with Sales, Marketing, Trade, and Operations teams to align grassroots initiatives with larger campaigns and business goals.
  • Develop creative ways to engage retailers and consumers, rethinking traditional technical representative programs to deliver memorable experiences.
  • Oversee complex regional projects and budgets, ensuring resources are used effectively to increase product trials and community engagement.

About On Running

On Running is a pioneering global brand that focuses on redefining the running experience with innovative footwear and gear. Committed to sustainability and performance, On delivers products that empower runners worldwide, enhancing their connection to the sport.

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