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Lead Creative Copywriter

ZOEUnited Kingdom & EU
On-site Full-time

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Experience Level

Manager

Qualifications

This role requires exceptional skills in creative writing, storytelling, and strategic thinking. The ideal candidate will have a robust portfolio highlighting their experience across various platforms and campaigns.

About the job

At ZOE, we possess the science, systems, and data needed to revolutionize nutrition. We are seeking a Lead Creative Copywriter to elevate our narrative from informative to captivating. You will spearhead our most impactful campaign concepts, ensuring our storytelling seamlessly flows from television commercials to performance-driven advertisements.

The Big Picture

We are not merely creating an app; we aim to establish the world's premier nutrition science company. As our Lead Creative Copywriter, you will be the driving force behind our creative endeavors. Your work will guarantee that when ZOE communicates, the audience not only understands but is compelled to take action.

  • Launch Tier 1 Platforms: Within six months, you will define and implement the creative foundations for our major seasonal campaigns, propelling us beyond standard operations into groundbreaking brand initiatives.

  • Global Consistency: You will create a bridge between our UK and US markets, ensuring our voice resonates culturally while preserving a cohesive and distinctive brand identity.

  • Creative Strategy Ownership: You will articulate ZOE’s creative and messaging pathways, setting the narrative framework, identifying strategic focal points, and directing how our story is conveyed across various channels.

The Squad

Joining the Creative Studio, you will report to the Head of Creative. You will be at the nucleus of our operations, collaborating closely with Brand, Performance Marketing, Lifecycle, Content, PR, along with Product, Science, and Design teams to develop and execute strategies across all touchpoints.

Our team excels in systems and governance. We combine scientific thinking with design expertise, operate with radical candor, move with the pace of a startup, and share a collective obsession for evidence-based impact. We celebrate team success and prioritize rapid learning.

Your DNA

  • A minimum of 10 years of experience in both agency and in-house settings. You don’t just write; you create immersive worlds and campaign narratives.

  • You can transform intricate gut-health research into compelling consumer moments without sacrificing data integrity.

  • You have the ability to engage with senior leadership, challenge briefs with commercial insights, and articulate the 'What and Why' of our creative vision.

  • You view AI as a powerful tool for efficiency, utilizing it to streamline routine tasks while dedicating your creative energy to groundbreaking concepts.

  • A strong portfolio showcasing your capacity to generate impactful narratives and campaign strategies.

About ZOE

At ZOE, we are dedicated to redefining nutrition through cutting-edge science and innovative solutions. Our mission is to empower individuals to understand their bodies better and make informed health choices.

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