About the role
Join AlGooru as a Senior Media Buyer and drive our growth initiatives!
About Us:
At AlGooru, we take pride in being the premier private tutoring platform in Saudi Arabia, recognized as the first to receive licensing from the National E-Learning Center (NELC). Our innovative approach combines technology and personalized education, catering to learners of all ages, from K-12 to university and professional levels.
We are supported by a diverse range of investors, including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, and various family offices.
Fun Fact: The name AlGooru is derived from the Sanskrit word “Guru,” symbolizing guidance and expertise.
Role Overview:
As a Senior Media Buyer, you will be at the forefront of our digital marketing efforts, strategizing and executing campaigns that attract and engage customers throughout their journey. You will work to enhance our return on investment (ROI) through data analysis and strategic implementation.
Key Responsibilities:
- Design and execute comprehensive digital marketing campaigns aimed at customer acquisition and engagement.
- Optimize campaign performance using data-driven insights to achieve business objectives and maximize ROI.
- Develop and maintain a measurement framework to evaluate campaign success against established KPIs.
Your Day-to-Day:
Campaign Strategy & Execution:
- Create performance marketing strategies that align with our overarching business goals.
- Manage paid advertising campaigns across diverse digital platforms, including SEM, Display, and Social Media.
- Conduct A/B testing to refine and enhance campaign effectiveness.
- Work closely with the creative team to ensure cohesive brand messaging.
Data Analysis & Reporting:
- Implement systems to track campaign performance effectively.
- Analyze data to uncover trends and improvement opportunities.
- Generate regular reports to share insights with stakeholders, focusing on KPIs and ROAS.
- Transform data insights into actionable strategies for campaign enhancement.
Campaign Management & Optimization:
- Continuously monitor campaign outcomes and adjust strategies to optimize effectiveness.
- Address and resolve any campaign-related issues to ensure smooth execution.
- Stay informed about industry trends and best practices in performance marketing.

