About the job
Appspace supports organizations in shaping better workplace experiences. With a global presence and a flexible remote work policy, the company encourages employees to choose where and how they work best. Appspace values enjoyment at work, meaningful connections, and professional development.
Role overview
The Sales Enablement Manager serves as a bridge between Marketing, Product Marketing, and Sales. This position manages the programs, content, and processes that help revenue teams connect with prospects, address competition, shorten sales cycles, and improve win rates. Collaboration with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success is essential for building a scalable enablement framework.
What you will do
Enablement strategy and program ownership
- Develop and manage the sales enablement roadmap, aligning with objectives for pipeline growth, win rates, and ramp times.
- Establish a regular enablement schedule, including onboarding, ongoing training, deal clinics, and competitive reviews.
- Define and track enablement metrics such as ramp time, deal velocity, win rates by segment, and content usage. Report progress to Sales and Marketing leaders.
- Work with Sales Leadership to identify skill gaps and translate them into structured learning opportunities.
Content development and management
- Create and maintain a centralized sales content library, including pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards.
- Translate complex product features and positioning from Product Marketing into clear, engaging sales narratives and talk tracks.
- Develop content tailored for different sales motions, such as new customer acquisition, upselling, enterprise deals, and channel or partner sales.
- Review and update existing sales content to ensure representatives have accurate, current materials.
- Manage the sales content management system, overseeing governance, tagging, analytics, and adoption metrics.

