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Integrated Marketing Manager at Baseten | San Francisco

BasetenSan Francisco
On-site Full-time

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Experience Level

Manager

Qualifications

Proven experience in the development and execution of integrated marketing campaigns across various channels including paid media, email, content, social media, and events. Excellent project management skills with the capability to ensure alignment across cross-functional teams from initial brief to launch and measurement. Strong collaboration skills to work with content, design, data, sales, and product marketing teams, crafting cohesive campaign narratives that resonate with our Ideal Customer Profile (ICP). Ability to design campaign measurement frameworks to assess engagement, pipeline influence, conversion rates, and overall ROI. Experience in developing and managing a campaign calendar that aligns with product launches and ongoing demand generation efforts. Skilled in conducting systematic post-campaign analyses to derive insights for continuous improvement in messaging and channel selection. Proactive in identifying and experimenting with new campaign formats and channels to optimize audience engagement and scalability.

About the job

About Baseten

Baseten supports leading AI companies, including Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer, by delivering essential inference capabilities. The platform brings together advanced AI research, flexible infrastructure, and developer-friendly tools, helping teams move models from the lab into production. Backed by a recent $300M Series E funding round and investors such as BOND, IVP, Spark Capital, Greylock, and Conviction, Baseten is growing quickly in its mission to become the platform engineers trust for building and shipping AI products.

Role Overview

The Integrated Marketing Manager will shape and run multi-channel marketing campaigns to drive a qualified pipeline and strengthen Baseten’s go-to-market approach. This role calls for a strategic marketer with hands-on experience in AI, comfortable guiding campaigns from initial idea through launch and measurement, and collaborating across teams and channels.

What You Will Do

  • Develop and execute full-funnel campaign programs that include content, paid media, email outreach, events, and web initiatives
  • Increase awareness, engagement, and pipeline growth as Baseten scales through FY’27
  • Work closely with cross-functional teams to ensure campaigns align with business goals and market needs
  • Analyze campaign performance and apply insights to improve future efforts

Location

This position is based in San Francisco.

About Baseten

Baseten is at the forefront of AI innovation, providing critical inference solutions for leading companies. Our focus on seamless integration between research, infrastructure, and tools makes us a trusted partner for engineers looking to deploy cutting-edge AI applications. Join us as we redefine the landscape of AI product development.

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