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Head of Content

SoxtonNew York
On-site Full-time

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Experience Level

Experience

Qualifications

Proven experience in growth or lifecycle marketing, especially in a startup environment or a Product-Led Growth (PLG) model. Demonstrated ability to create content that drives measurable business results (such as signups, revenue) and familiarity with analytics tools. Exceptional writing, design, and editing skills. Proven ability to take ownership and thrive in uncertain environments. Preferred: Experience creating content tailored for founders, B2B SaaS, fintech, or legaltech sectors.

About the job

About Soxton

Soxton is a cutting-edge legal platform powered by AI, designed specifically for early-stage founders. We simplify the journey from incorporation through equity, fundraising, and compliance with automated workflows complemented by human support. Our vision is to become the primary legal partner for the next generation of entrepreneurs—offering faster, smarter, and more affordable solutions than traditional law firms.

Your Role

As our inaugural marketing hire, you will play a pivotal role in defining Soxton's public presence. You will oversee the content we create and the campaigns we implement, ensuring a seamless and engaging experience for founders as they engage with our brand.

Key Responsibilities

  1. Manage and enhance our social media presence on platforms such as LinkedIn, Twitter/X, and other relevant channels.
  2. Design and implement innovative marketing activations that create excitement and drive user signups.
  3. Craft compelling copy and produce engaging videos for our website, landing pages, and product communications.
  4. Collaborate with our engineering team to design user flows that optimize the customer journey from awareness to conversion.
  5. Contribute to the development and execution of our go-to-market strategy as we grow.

Qualifications

  1. Proven experience in growth or lifecycle marketing, especially in a startup environment or a Product-Led Growth (PLG) model.
  2. Demonstrated ability to create content that drives measurable business results (such as signups, revenue) and familiarity with analytics tools.
  3. Exceptional writing, design, and editing skills.
  4. Proven ability to take ownership and thrive in uncertain environments.

Preferred Qualifications

  1. Experience creating content tailored for founders, B2B SaaS, fintech, or legaltech sectors.

About Soxton

Soxton is a cutting-edge legal platform powered by AI, designed specifically for early-stage founders. We simplify the journey from incorporation through equity, fundraising, and compliance with automated workflows complemented by human support. Our vision is to become the primary legal partner for the next generation of entrepreneurs—offering faster, smarter, and more affordable solutions than traditional law firms.

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