About the job
At Laurel, our mission is to reclaim valuable time for professionals. As the premier AI Time platform for professional services firms, we revolutionize the way organizations capture, analyze, and optimize their most precious resource: time. Through our innovative machine learning technology, we automate work time capture and link time data to business outcomes, allowing firms to enhance profitability, elevate client service, and make strategic, data-driven decisions. We proudly serve some of the largest accounting and law firms globally, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, processing over 1 billion work activities annually that have never been systematically collected before.
Our team consists of exceptional talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals dedicated to redefining productivity in the knowledge economy. We are creating solutions that enable workers to deliver twice the value in half the time, freeing up more time for creativity and impact. If you are enthusiastic about transforming work dynamics and contributing to a company that explores the very essence of time, we would love to connect with you.
About the Role:
We are seeking a GTM Systems Analyst to manage the daily administration, configuration, and optimization of our go-to-market tech stack. You will be the hands-on administrator for Salesforce and the critical link across our broader tool ecosystem, ensuring seamless data flow, reliable integrations, and robust infrastructure for our teams to thrive.
This position is part of the RevOps team and collaborates closely with both the RevOps and AI Operations teams to implement our systems roadmap. The ideal candidate is passionate about refining systems and excels at solving technical challenges. You will take ownership of the data and tools that our GTM teams rely on daily. The foundation you establish will empower Laurel to integrate AI intelligence and automation directly into our go-to-market strategies. If you find joy in witnessing a perfectly automated workflow or a dashboard that accurately reflects data, this is the role for you.
Key Responsibilities:
Establish the data foundation (clean records, consistent field hygiene, reliable integrations) that will support Laurel's AI intelligence across the GTM organization.
Administer Salesforce as the primary system of record for GTM data, overseeing users, permissions, data integrity, custom objects, workflows, and reporting from issue identification to resolution.
Configure, maintain, and optimize integrations across our GTM stack (Hubspot, Clay, Gong, Outreach, Nooks, Spiff, Exportly, Ironclad, etc.) to...

